Challenge: Create a 6 page magazine article experimenting with hierarchical grids, manuscript grids, and multi-column grids. My demographic being urban professionals, with an expendable income. I was inspired by Kinfolk and Cereal magazine. Both magazines use ample white space, justified type, and heavy imagery. I wanted the overall tone to be modern, minimal, and conservative. To achieve this tone I made sure to have large amounts of white space, a maximum of two typefaces and consistent color overlay for all of the images. To give a more conservative tone I created…read more
Challenge: Experiment with multi-column grids in order to design a poster influenced by the International Typographic Style. For this assignment we were asked to create a 15” x 20” poster influenced by the International Typographic Style. We were provided copy and a logo that must be included and were restricted to use one type family. I.T.S or Swiss Style is a graphic design style that was developed in the 1950s. This style emphasized grids, minimal decoration, and typography. Being someone who loves minimal design and clear structure I really enjoyed…read more
Branding and website design for Lucca, a fictional European cycling apparel company.
Packaging design for Fruitopia Strawberry & Milk Bars. My concept was to create a product that looks healthy and kid friendly.
For my final new media assignment I was asked to create a 2-5 minute video with three other classmates. The video had to include a wrist brace, someone had to say “I got your pretty lips right here”, and it must be a mystery/horror/thriller film. Here is our video Beating Hearts
Pulp Fiction is a Crime Film/Drama Film directed by Quentin Tarantino. This film was released in 1994 and one of my favorite movies! This opening shot sets up a number of things, first we can assume that these two people are a couple or friends. The woman’s facial expression tells us that she is either upset or concerned about something and the man looks a bit more indifferent. The first thing that is said in this movie is “Forget it, it’s too risky”. So now we begin to think “Okay..she wants him to…read more
Had a few extra hours to kill today so I decided to write out the alphabet with my favorite brush pen. I am always looking for typefaces that look hand done so I decided to create my own that I can keep going back to for future assignments. For those of you who do not know, hand lettering is one of my favorite hobbies and something that I love incorporating into my designs. I would definitely say my style of lettering is “quick” and “dirty”. So for fun I created…read more
If you are familiar with Capitol Hill, you have probably heard of the Mystery Soda Machine. Steeped in folklore and shrouded in secrecy, the soda vending machine outside a locksmith on East John Street and 10th Ave. East has attracted curious city goers for years. Legend has it that nobody has been seen refilling the machine and nobody knows who owns or operates it. All the buttons on the machine are labeled as “Mystery” and it is been said that no matter how much money you put in, you will always get…read more
Last week I was asked to design a series of banner ads that are cohesive and fit the demographic of a typical Seattleite. Seattle is full of young professionals who are artists or art enthusiasts.. So I came up with the the ideal of etsidermy. Etsidermy is an online store where local artists sell their unique, contemporary taxidermy. There is plenty of bad taxidermy in the world so I wanted my brand to stand out by being elegant and simple. Once I came up with a brand name and company goal…read more
Right around the time I was accepted into the Seattle Central Creative Academy I was also forced to move out of my apartment (lease was up). I was living in a giant 3 bedroom apartment in Lynnwood, WA with two of my best friends but knew that it was time to move closer to school. After emailing multiple landlords back and forth for months I finally found a reasonably priced apartment in Capitol Hill.