Cruse

Summertime

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Not a lot of time to sit back and unwind. My list of things to do for the summer keeps growing. Magazine ideas and research, review coding, Erik’s class, work on my website and special project ideas are just the beginning. I spent too much time at my silly job this past year, which took a toll on my school work. I know I can’t do that next year, so I think I’ll have to take out a little more in loans. I did get a scholarship though! Big shout…read more

The Big One

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This is the culmination of 2 years of hard work in design and photography in a smart, tricked out, beautiful branding created by the 2016 class. The second years were on top of it. It was awesome to see all of the work they had produced and how they put the show together. It’s also really beneficial for us first years to be involved to learn about how they made it happen and to learn from any of their mistakes. I got to put stuff up, serve some beer, and…read more

SCCA

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Clartia, Inmi, Ariana and I teamed up for the Creative Academy project. We came up with a lot of good ideas during our brainstorming session, mostly because Clarita and Imni are very familiar with the area and the events that draw our desired demographic. Imni created a chart to pull the finalized ideas together and divide up the workload. She also did a great job on the website, including not only the core information perspective students would need, but some fun little insider tips. Clarita made the logo and a…read more

Roombacats

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Making origami in the production lab with Jason and his parents was so much fun. We made a lot of stuff. While it was a nice break from regular classroom activities, it did prepare us for our next project, popup books. It was only a single spread, but it was a lot of research, and trial and error to get these delicate components to function properly. I’ve never made a hardcover book before, so I was pleased that the final result somewhat resembled one. Roombacats, with a narrative adapted from…read more

Question Reality

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Whoa, Photoshop! So much many things. I’ve used it before, but I had no clue about these all secrets we are learning. There certainly are easier ways to build files. Smart objects saved me. The concept for my Question Reality poster is that the people with the money and power are unconcerned with the destruction mankind cause to the planet, so they don’t move on climate change, finding themselves at the bottom of the ocean after everything has eroded around them. The man was originally sitting on a couch, but…read more

Upcycling

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Magazines are hard, but Jill makes it great. The way the process was broken down into digestible steps and techniques made it a lot easier to understand and produce. We always have a thoughtful and nicely curated selection of subject matter, which allows us to take it in any direction. I chose Upcycling and decided that the tone would be warm and inviting, targeting middle-aged audience who are environmentally conscience, money wise, creative and stylish. The opening spread was tough. I kept wanting to work something in with the angles…read more

La Light

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Yay randomized team! Kasi, Tim and I generated La Light for our product name and selected a heating lamp from the prop table. After brainstorming, we landed on the idea that La Light is a portable heating lamp for lizards, allowing them to go out and enjoy life no matter how cool the weather conditions may be. We wanted to create a large, cumbersome battery operated pack with the heating lamp dangling from its thin cord above the lizard’s head. With the materials I picked up, Tim and I were…read more

Pür Gum

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The long distance runner’s gum packaging was designed with Pür’s aesthetic in mind. Simple geometric patterns in white paired with fresh colors is something I could see fitting in well with their established brand. The elongated shape of the packaging together with the repeating directional striped pattern represents the wall that runners have to break through and the endurance needed to achieve their goals. The packaging itself would be made with recycled biodegradable materials and soy based ink. The three flavor types, Focus in tangerine-mint, Energy in lemon-mint, and Recover…read more

Rummm

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Rum. It’s a country song that was playing in my head the whole time I was working on this poster. It’s warm, relaxing, calm and free feeling. For this assignment, we experimented with multicolumn grids to design a poster inspired by the International Typographic Style. The grid is the structure that helps with the layout of information and imagery. I used a simple photographic strip at the bottom of the poster to enforce the tone. This also helped to activate and add an area of interest. The asymmetric layout, sans…read more

Believe

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Cameron, Jeff, Tomoko and I formed a group and landed on the idea to create a hiking narrative that relates to the challenges that first generation students face. We arrived at Rattlesnake Ridge, got all of the gear together and began our ascent to the top. I am so out of shape. We reached the ridge by sunset and the colors were just magical. Cameron used a Ronin to capture the story we wanted to tell. He has a vision and a professional work ethic, making it a great experience….read more