Clarita Hinojosa

New Media SCCA Branding Project

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Inmi Kim, Catherine Cruse, Ariana Buck and I worked together to create new branding for SCCA. This included the development of a social media marketing strategy, logo, photography, website, signage, a promotional 30 second video, and a 10 second video for Instagram. Our goal was to use all assets created to guide potential students to the website where they can research the program and find out how to submit a portfolio.

VIEW THE WEBSITE AND VIDEO HERE.

 

10 SECOND INSTAGRAM ANIMATION:

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SKYE Skincare Product Line

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For Packaging with Robynne Raye, we were given the choice between three product lines and I chose the personal skincare product line. About this fictional company:  “Seattle skincare company offering a premier line of products made with cannabis flower extracts. Skye aims to provide a high quality, topical option for consumers who want to avoid chemicals & toxic ingredients. Products include ointments, shampoo & conditioners, oral care, sun protection, face creams, etc. Target audience: adults living a healthy lifestyle – physically, mentally + emotionally.”

I chose not to use a visual of the Cannabis plant but instead an interesting color paint/soap swirl and bold sans serif text. My company’s competition would be local brands like Herbivore which are sold a Sephora and high end shops.  I aimed to produce a unisex line with fragrances and aesthetics appealing to both men and women. I personally love spruce and lavender and would definitely buy my brand!

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Pop-Up Book!

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Final production project! My book told the history of animation (sort of) and features two lenticular-style animation pieces and an anagram. One of my goals for my portfolio next year is to design and produce lenticular gifs. I love animation but I also love having a physical representation of my ideas.

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Don Flex!

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For New Media we randomly picked groups and then used a word generator to come up with the name of a product. Ours was DON FLEX.

My group was made up of myself, Melody Hirsch, and Tan Nguyen.

We then walked into another room to pick a random item off of a table to become our product. When we looked at the table, a small voice cried out, “I’m Don Flex!” The rest is WWE history.

I really enjoyed using After effects to make fire, smoke and exploding text!  

Building the wrestling ring and crowd was also fun… DF forever.

 

https://youtu.be/wXG1oNR-W7s

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QUESTION REALITY

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Project 2 for Photoshop was a fun learning experience where I got to know non-destructive masking and editing. We were assigned a poster that forced the viewer to “question reality”. The poster was to include the blending of the natural with the man-made in a way that tricks the eye. I love the similarity of aerial-perspective clouds to water and so I chose to have a swimmer taking the big plunge right into a hurricane. I also had an interesting time warping my letters with the liquify tool and using blending modes to incorporate it fully into the cloud scene. Reality Questioned!

Question REality

 

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New Media Believe Project

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Every year the Seattle Central Foundation has an auction to raise money for scholarships and a fundraising gala where students of SCCA show works to encourage donations. The requirements for this assignment (called the Believe Project) were to produce a poster,  flyer, web page, and video to showcase on the web page. The overall theme for the Believe Project was to highlight trailblazing first generation students. My group was made up of Wynn Barnard, Vaughn Meldrum, and Susan Evans. We interviewed Wynn’s friend Futsum Tsegai, who attended SCC’s film program from 2010 to 2012 and who is currently an active member of the film community in Seattle.

Futsum is the son of Ethiopian immigrants and a first generation college student. He is the father of  a young son and has benefitted from his film education, which keeps him working on projects he believes in, and with people he respects. So far, Futsum has collaborated with some of Seattle’s most notable hip hop personalities to illuminate their music, adding artistic vision to their craft.

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Earth-Friendly Gum Packaging for Pur Gum

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Clarita_Hinojosa_Gum1 Clarita_Hinojosa_Gum2 Clarita_Hinojosa_Gum3I was assigned the gum for stress relief! This was quite a process as we needed to created a cohesive line of flavors and stay mindful of the impact our packaging would have on the earth. Keeping inks and glues natural, and paper to a minimum was pretty difficult. Gum Box25 Gum-Box-Designs_Scatter

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Wine Bottles for Packaging with Robynne Raye.

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I had a great time conceptualizing these wine bottles for packaging. Our demographic consisted of thrifty millennials so our task was to attract a younger audience and design two bottles that look approachable, light, and fun. I chose a splash of watercolor paired with hand-drawn lettering and illustrations. Since Kyle McLaughlin is associated with the winery, I changed the label design to exploit his role in Twin Peaks. For the white wine, I noticed that Dunham Cellars had a wine which they affectionately named for an Aunt Shirley and its sales benefit the Susan G. Komen nonprofit for breast cancer research. I thought this was an extraordinary coincidence since my dear Aunt Shirley is currently battling that very disease. I wanted to dedicate some sort of design to her so this seamed like a sign and that’s why she’s on my Dunham Chenin Blanc bottle. It may seem inappropriate to associate a cancer patient with alcohol but Shirley loves the design so I feel that this assignment is a success.

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