jenni sands

high fashion magazine layouts

Posted by in process

These past few weeks, I’ve been working on my first magazine layout, working with responsive grid systems. My subject was upcycling, but the article discussed a lot of high-end fashion designers who are using recycled fabric to create their designs, so I wanted to use photography from the Eco-Chic awards and take a high-fashion approach to the design, such as would appear in a magazine like Vogue. I learned a lot in this process about balancing copy, imagery, and white space to create a dynamic layout. I really enjoyed responsive…read more

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seattle central foundation

Posted by in interviews, process

Last week, we wrapped up a several-week-long project creating a promotional video for the Seattle Central Foundation, which provides scholarships to Seattle Central students. Our approach was to show the talents and resources students already bring into the program, and show the importance of donor support to complete their journey. Specifically, we focused on the new Allied Health campus at Pacific Tower. The Allied Health teaching staff were incredibly gracious with their time. We decided to focus on the nursing school specifically, and two professors and six students volunteered their…read more

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photoshop brushes are amazing

Posted by in process

Photoshop has never been in my comfort zone. I’m an InDesign person; I like grids, rules, and clean, neat boxes to put my information in, whereas Photoshop has always felt like it’s a mess waiting to happen. But the more comfortable I get with this program, the more impressed I am with its potential. That’s never been more apparent for me than when I was working on this painting done entirely with Photoshop brushes made from the shapes: ! @ 3 * m p. I don’t think of myself as…read more

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international typographic style: success

Posted by in process

This just in: putting images inside of text is really, really difficult. Never have I had more respect for designers who are able to use text inside of images to emphasize the lines of the letterforms and increase readability instead of confuse it. But even though it was time consuming and difficult, I’m really pleased with the progress I made on this poster. If I couldn’t (and shouldn’t) fill every letterform with drinks, I wanted to emphasize the pina colada, since it’s such quintessential summer drink and easily calls to…read more

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international typographic style: harder than it looks

Posted by in process

Working with the grid these past few weeks has been a delight for me — the precise organization of space appeals to my detail-oriented side (which, let’s be honest, is less a side and more just me). Choosing the right grid is a challenge; with this content, we’re working with 5 recipes, a title, a call-out, and an introductory paragraph. However, what grid fits that content depends a lot on the way I organize information. For my first draft, I took inspiration from a well-known international typographic style poster by Werner…read more

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wine label design

Posted by in inspirations, process

This week I’m getting moving on our first packaging project, a prospective wine label for Frichette winery in Red Mountain. The challenge is to create a label for new varieties of wine at an existing winery, and to specifically target a younger audience of 21-35-year-olds, and a market under $20/bottle. For someone who falls into that age range, it’s a really exciting space to work in, and it has a lot of potential for bold design that will really pop on the shelf. I decided to do a Rose and…read more

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delving into the international typographic style

Posted by in inspirations

This week we’re starting to work on a poster in the International Typographic Style. Just doing the baseline research, I’m pretty blown away by the poster designs, and really excited to try to play off the design elements I’m seeing. The amount of movement Josef Muller Brockman was able to create using just geometric shapes is incredible. I love the way the color blocks move your eye through the piece, from top right to bottom left, while conveying the rhythm of the music. The flat colors and simple black and…read more

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personal project: strong female characters

Posted by in Uncategorized

These past few weeks, I’ve made some progress on my personal project. Here’s a preview of what I have so far! I want to iterate on the logos and get some more produced over the coming weeks, but I feel like my focus on brainstorming has been really helpful – staring at a blank page has always been my sticking point with logos, and I feel like I’ve gotten better at clarifying what I want to communicate and coming up with different ways to express that visually, which gives me…read more

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blogs to follow

Posted by in inspirations

This week, I’ve been looking for good blogs to follow for keeping up with the design community. Finding time to read blogs is always a challenge for me, so I want to make sure the blogs I’m following are the best fits for my interests and needs. Here are a couple of my finds so far: 1. From Up North From Up North is a well-curated design inspiration blog , but it caught my eye in particular for casting a wide net in its definition of “design”. While the usual graphic…read more

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