Dovinh Law

I am currently working on a small web project for a local law firm. The Dovinh Law Firm specializes in immigration law and helping clients with visa processes.

I am still developing the visual directions based on the kick-off meeting. There has not been any rounds of feedback yet. My plan is to present two different styles to see where the client wants to take the brand.

dovinh law visual directions2 dovinh law visual directions

I have also started to develop logos but I feel like I have to do more research to get away from the most obvious ideas.

Screen Shot 2017-04-28 at 9.40.08 AM Screen Shot 2017-04-28 at 9.40.24 AM

Pussyhat Photo Booth

A couple of weeks before the inauguration of the 45th President of the United States, I got involved in a community art project that gave me the opportunity to photograph 100+ people and to talk about the issues that they care about / are worried about.

The photo booth is loosely connected to the Pussyhat Project founded by Krista Suh and Jayna Zweiman. Their concept was to create a “sea of pink” at the Women’s March on Washington. Pussyhat Project went from grassroots movement to flood the National Mall with handmade knit hats in a show of solidarity and support for women’s rights. It has been estimated that over 5 million people all around the world marched on January 21st.

Photos were posted on Instagram account created for the photo booth. Images were not retouched and they were uploaded soon after they were taken.

Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer
Olli Tumelius Seattle Photographer

Special Projects: Seattle Headshot Pro

When I was thinking about my first personal project for the Special Projects class, I had a few different options to choose from. I decided to go with something that I had been thinking about for a while but I had not had time to focus on. I also wanted work on something that would be useful to me immediately.

I would like to develop my photography business further and make separate portfolios different types of photography. I want to be able to direct potential clients to the portfolio that they want to see and offer them a better user experience. First step in the process is to separate my headshot work from the other studio portraits and editorial photography.

I am calling this venture Seattle Headshot Pro. It’s a silly name, really, but the domain was available and it has the words ‘Seattle’ and ‘headshot’ in it. It’s a little long, but I don’t think it’s hard to remember.

I started to map out the steps that I needed to take to make this happen. I knew that I would need a new website and some simple branding elements and collateral. I wrote a short creative brief to clarify what the project was and what needed to be done.


CREATIVE BRIEF

Background

Seattle Headshot Pro is a new headshot photography service based in Seattle. Seattle Headshot Pro offers profesional quality headshots for individuals, small businesses, companies and non-profit organizations.

Objective

The objective of this project is to create a new website and branding for headshot photography business. Website and updated portfolio will help to establish credibility and attract new clients. Secondary objective is to create a pricing structure offering 3 different packages.

Audience

Primary audiences are:
1. Individual professionals
2. Companies and organizations
3. Performers (actors, models, musicians etc.)

Ideal clients are people who care about how they present themselves. They understand the importance of professional photography and are willing to pay for it.

Message

  • Your headshot just might be one of the most important assets in your marketing strategy.
  • A professional headshot is a great way to build a lasting impression.
  • Make the best first impression possible.
  • Headshot is an investment.

Avoid

Seattle Headshot Pro wants to attract companies and business professionals. Too cheap look and cheesy tone is to be avoided.

Branding

Seattle Headshot Pro needs a logo, color palette and consistent typography.

Deliverables

Deliverables include a WordPress website, print flyer and a business card.

Marketing

First stage will include setting up a Facebook page and an Instagram account. Limited number of print flyers will be distributed to selected office buildings in downtown Seattle.

Success

If project is completed successfully, I will end up with a credible looking headshot website and marketing collateral that I can use to book more clients. New pricing structure will help to make the business profitable.

Other

In addition to the project deliverables, new work needs to be created to make the portfolio more attractive to potential clients.

Timeline

I am estimating that this project will be finished in six weeks.

Weeks 1-2
develop WordPress website, select photographs for the portfolio, write copy
Weeks 3-4
create more work for portfolio, work on branding ideas, set up social media
Weeks 5-6
retouch new work, finish branding, create favicon, design print materials, improve SEO

Photograhy blogs

I haven’t really had time to follow a lot of blogs lately. Here’s some that I used to read pretty often.


Screen Shot 2016-03-02 at 8.49.54 PM

NY Times Lens
Time Magazine LightBox

I enjoy great photojournalism and I used to visit both Time Magazine’s LightBox and NY Times Lens blogs almost every day to see what’s happening in the world. I think that these websites offer a great way to see the news stories and on top of that they feature great photo essays about interesting stories from all around the world.

Warren Richardson Screen Shot 2016-03-02 at 8.53.01 PM

Both sites have been recently redesigned and now have ads. I think that makes the user experience worse and that is a shame. LightBox especially is really annoying nowadays.

 


 

Screen Shot 2016-03-02 at 8.05.19 PM

The Image, Deconstructed

A nice way to read the stories behind great photographs. This blog consists of interviews with mostly documentary photographers. These photographers usually talk about their long term projects and share technical details from the shoots. Sometimes they even show their contact sheets.

Screen Shot 2016-03-02 at 8.07.23 PM Screen Shot 2016-03-02 at 8.11.51 PM

 


 

Screen Shot 2016-03-02 at 8.36.29 PM Screen Shot 2016-03-02 at 8.20.44 PM Screen Shot 2016-03-02 at 8.16.49 PM

Feature Shoot
Hypeness

Feature Shoot and Hypeness feature documentary and fine art photo projects. Sometimes the projects are just bizarre. Good source for inspiration and entertainment.

 


 

Screen Shot 2016-03-02 at 8.45.11 PM Screen Shot 2016-03-02 at 8.42.56 PM Screen Shot 2016-03-02 at 8.42.23 PM Screen Shot 2016-03-02 at 8.41.06 PM

Broncolor Gen Next
Profoto Blog

I am interested in photography lighting and I have noticed that lighting companies’ blogs are often good places to check out what’s happening in editorial and commercial photography. Usually they have a lot of marketing content but you can also find behind-the-scenes stuff, tips and lighting diagrams. Profoto blog even has an article about a (former?) Seattle Central student.

Still Here

Written by: Dan Fried

Everyday Music

Capitol Hill has seen some of the most rapid change of any neighborhood in Seattle over the past few years. A vibrant epicenter of creativity and freedom, and a homebase for people outside of the mainstream is undergoing a massive, tumultuous shift.

The loud, gritty bars, dank practice spaces, working studios, thrift stores, niche music shops, book stores, off-the-grid venues, and community focal points are being replaced with ironically named mega-condos, big-name chains, high-end dining spots, spendy cocktail joints, and luxury designer knick-knack and apparel retailers. Despite the seemingly endless displacement of everything that made Capitol Hill appealing to developers, luckily not everyone has packed it up yet.

One of the long-time record shops on the Hill is Everyday Music. The Capitol Hill location is one of five locations in the Northwest (one more in Bellingham, and three in Oregon). Everyday Music was founded in 1995, and has been a stronghold for anyone looking for anything from the most obscure original soundtrack on vinyl, to a cheap used copy of Season 3 of “Sex in the City” on DVD. The shop’s current location is in a former auto garage, a huge space covered in posters, bizarre musical artifacts, and lined wall to wall with every physical music and video format imaginable, both new and used. The front window is plastered with upcoming show flyers, and is a pretty crucial place to find out what shows are happening that might not be listed online or in The Stranger. It’s a common spot to see nearly every imaginable type of person combing through the used sections hoping to find elusive rarities, or to pick up current titles not carried elsewhere.

Elijah Nelson

We interviewed Elijah Nelson who has been working at Everyday Music for the past eleven years. Elijah is a friendly and well-known dude around the neighborhood, bass player for the well-regarded band Black Breath, competitive pinball maniac, and sometimes a heavy metal DJ at neighborhood bars. Over the past eleven years he has seen a lot change in the culture of Capitol Hill.

Despite the overwhelming shift towards digital music, the seemingly imminent demise of the independent record store, massive shift towards e-retailing, and endless wave of local development, Everyday Music is still going strong. Everday supports local bands and labels big and small by having in-store shows, and carrying an array of local releases and have made themselves a hub for local musicians. They also have a major focus on vinyl format releases, which have been seeing a massive resurgence in popularity. A key factor in the success of the shop has been the eclectic tastes of the folks working at the shop, which is reflected in the wild array of genres presented in the stock.

Elijah Nelson

Everyday Music has occupied four locations in the past decade, and Elijah has been there for all of them. The first was on the east side of Broadway, near the intersection of Denny, where the soon-to-be-open light rail station is now. For obvious reasons, they packed it up and moved down to the corner of Pine and Broadway, into the building that now houses Blick Art Supplies. Following that it was a move into the space adjacent to the new Elliot Bay Books on 10th Ave, and then after a short stint there, across the street into what was formerly a parking garage, and an auto garage prior to that. Of course, most of these moves are a by-product of development, some of it good, some of it bad. Hopefully they are here to stay in their current location.

Everyday Music

Through all these changes, the remaining independent businesses on the hill have provided social hubs, places of employment, and refuges for the people who make this neighborhood what it is. That why it’s crucial to consider who we give our business to, and who it benefits at the end of the day. Supporting these businesses means support for our community and gives the opportunity for all of us to create and do what we need to do to make our neighborhood and our lives wild, vibrant, and prosperous.

 

Photos & video: Dan & Olli

They Did

Neil gave us another film project in our New Media module. This time it was a 3-5 minute short film. We were given a genre, a prop and a line from Twin Peaks. We felt that we might have gotten the short end of the stick when we found out that we are doing a romantic thriller and we had to include disposable gloves and the line “Are they called detectives?”

The hardest part was to try to create a short story that would have a proper story structure because that was what we had been talking about in class. The prop was pretty easy but in the end we could not figure out how to use all the words we were given in the title.

The shoot took about 4 hours. Peter and Jenni were our talent. I shot parts of it and assisted with lighting. Victoria also did a great job shooting and editing the final video.

This is what we came up with.

Did you know…

…that Robert Clouse, who directed Bruce Lee film Enter the Dragon, also directed Gymkata?


…that David Hasselhoff, the self-proclaimed King Of Internet, has had a successful talkshow in Sweden and is currently shooting one in Finland?


…that in Calamari Union, a 1985 film by Cannes Film Festival Grand Prix winner Aki Kaurismäki, 16 main characters are all called Frank? (Apart from one man called Pekka.)


…that Kevin Costner found an illustrator for his graphic novel The Explorers Guild: A Passage to Shambhala from Craigslist?

Final(s) Push

Oh man. Still up at 5 am editing my final video for New Media. It has been difficult to go through all the material and get rid of probably 90% of all the footage. At least we have a first version ready to show in a few hours.

Some of the shots have very obvious white balance issues but I did not have time to adjust colors this time.

I think I will keep working on this project outside school. Here’s what we got so far.

Shooting an artist profile

Me and my New Media partner, Peter, started working on our final project for our video module. Our video will be a short artist profile that consists of an interview and b-roll.

The artist that we are working with is very young and I was not sure how things are going to go. Good thing is that he is my neighbor so I was able to meet with him a couple of days before the shoot and go over the main things that we wanted to get out of the project. It turned out that he was very enthusiastic and co-operative. I also had to have a conversation with his mother just to be clear that we also have her permission to conduct the interview.

On the day of the shoot we did not experience any big problems because I had done a gear check and charged all my batteries. I found out that I had been given a wrong cable to connect the lavalier microphone to the audio recorder. I was lucky that there was another solution to overcome that issue. We also had to figure out how to hide the mic under a t-shirt. Fortunately a video tutorial we found covered this, and we learnt a cool gaffer tape trick.

The interview went well. Our artist talked faster than I expected and the audio quality could be better. We got some good b-roll and we should have more than enough material for our final edit.

I wish we had more time to do these things…