Last Friday, we were joined by Drew Hamlet, an art director for the NHL team Seattle Kraken. Drew gave us a very informative and engaging presentation, explaining how his early curiosities led to the fulfilling career he has today. He was also kind enough to share a brand guide for the Seattle Kraken!
For our blog assignment this week, we were asked to create a jersey for the Coachella Valley Firebirds, another hockey team owned by the same group that owns the Kraken. With this jersey, we were asked to create a special edition meant to promote the Coachella Music Festival. This is the jersey I ended up creating. I used the Coachella Valley Firebirds and Coachella Music Festival logos and wordmarks. The color scheme is based on the colors in the Firebirds logo. The Ferris wheel shown on the front of the jersey is one of the Ferris wheels that can be found at the Coachella Music Festival, which I then ran through Illustrator’s image trace feature. On the back, we have both wordmarks, and it’s meant to be read as “Coachella Valley Firebirds X Coachella” to note the collaboration. I also image traced some palm trees, which I associate with the aesthetic of California and the Coachella Music Festival.
