I thought of a Christmas campaign idea that centers around the joy of spending the holiday season with your family and beloved pets. The concept revolves around getting something special to our dogs this Christmas.
If I were to envision an advertisement for this campaign, it would feature a family opening their Christmas gifts while their dog watches attentively. However, this time, they have also prepared something nice for the family dog. It would encompass the spirit of inclusion and thoughtfulness during the holiday season.
Textures and ambience would include Christmas lights, pine trees, wood and fireplaces, to provide a cozy atmosphere. This would be paired with the classic deep red and green Christmas colors.