Month: February 2024

AR project #1

for this assignment, i made an animation on procreate. i started this illustration months ago and hadn’t felt inspired enough to finish it. last week, i came to the guest speaker lecture late so i sat in the back and decided to draw (i was still paying attention, promise). i managed to finish most of it by the time the hour was over.

i go through what feels like such extreme creative blocks with my illustrations. sometimes when i run out of ideas, i feel like i’ll never have them again. when i finally get over that and really get in the zone, it becomes physically uncomfortable to step away from the piece. so the hour was over, i had no choice but to put my ipad away. imagine my relief when i learned that we had to create a poster and that it could be of anything. thank you stephanie! i drew until i had 10 minutes to get to work (i was late).

this wasn’t the original animation, it was a lot shorter at first but it just didn’t feel complete. i really wore down procreate creating the final version. i don’t know how many frames there are, i lost count after 40. i lengthened it in aftereffects and added sea, swallow me by the cocteau twins and harold budd. i love this song. i worked on it all weekend, i might work on it some more, but for now, here she is.

not great lighting, i know, my apartment barely gets natural light.

for this assignment, i chose this candle as my product. i cleaned my bedside stand for the photo (it was about time i did that) and took this poorly lit photo on my phone.

i have my water cup, alarm clock that i have not set up yet, my poppy sonny angel, dried flowers and a few crystals as the supporting cast. oh and that weird unlit candle that i got at an estate sale last year.

i also have books that i’ve read and am in the process of reading below it alongside my journal.

i wanted it to feel cozy, feminine and a little witchy.

ads i watched:

• uber eats (ross and rachel, friends reunion between jen anniston and david schwimmer)
• mountain dew (parks & rec reunion between aubrey plaza and nick offerman)
• popeyes (ken jeong)
• doritos dinomitas (jenna ortega)
• t-mobile (too many celebrities)
• hellman’s mayo (i have no idea who that person was but pete davidson made an appearance)
• starry (ice spice)

the ad i felt was the most successful was the mountain dew commercial with aubrey plaza and nick offerman. in the commercial, aubrey reminds us that she is americas sweetheart (she’s never told a lie), and wants to inform us that we can have a blast (code for mountain dew) anywhere. we can even have a blast in the most mundane or inconvenient environments. nick offerman makes a single line appearance, “and with anyone?” to insinuate that not only can you have a blast anywhere, but that it can even be had amongst friends.

i’ll start with the cons. first is that it was too short. i think i can speak for us all when i say that we would’ve loved more aubrey. second is that mountain dew is awful and the bottles are even worse. perhaps they should consider a product redesign. why can’t aubrey have a blast but in a nice chilled glass? a blast but she’s poured it into a hard liquor bottle? a blast but she’s poured it into the half & half pitcher at your local coffee shop? it’s like the writers don’t even know her.

pros?

a reunion commercial is smart marketing. it’s hard to do it successfully though and in my opinion, they pulled it off. i can almost forget that mountain dew is making millions of dollars off of this.

having someone like aubrey who, as far as we know, isn’t going to:
1) pretend she loves something 2) give us a perfectly rehearsed sales pitch that leslie knope herself would’ve written or 3) try to convince us to buy something, helps lower our guards because it feels more authentic. our parasocial relationship with her and nick offerman (because of the huge success of parks and rec) makes us feel like we know the people on screen, so we trust them. it doesn’t feel like an ad, really. it just feels like another episode of a show we love and miss.

the second commercial i’d like to judge is the t-mobile commercial with various celebrities because i think it failed to do what the mountain dew commercial did so well.

pros:
– laura dern! love her.
– they had a nice cast of actors and the idea had potential. bradley cooper seemed to have the best script to work with (the only one that didn’t require much acting, which i don’t mean as a drag to him, the writing was just bad! i think he’s a great actor).

cons:
– it didn’t feel like a superbowl commercial. it’s also hard to believe that any of them are using t-mobile or auditioning to be part of something that is readily accessible to us non-celebs.
– the writing was theatrical and off putting. nothing about it felt authentic and none of them interacted with each other so it felt inconsistent on top of the inauthenticity.

in a nutshell, i think the t-mobile commercial did too much and they did too much badly. like, laura dern probably can cry on cue. why couldn’t we just have laura dern tell us about all of the things she can do? maybe have t-mobile audition for her? logistically, not sure how that would work with whatever it is they’re trying to sell but it would’ve been worth the effort to figure out. ***sidenote: that also proves my point about how bad the commercial was because what were they even trying to get us to do??? i learned nothing and i watched it twice*** alternatively, they could’ve kept it simple and just had her step back into her renata klein role. if laura dern is there, do you think we care about the guys from suits? we don’t!

the idea for my personal project is a personal project i’ve already started but have had to put on hold since starting school. it’s also too cold outside to drill shells and pearls. it’s my own little jewelry brand, ancientwtr. the moodboard is the vision i had for it but i don’t have the technical skills or the materials necessary (yet). it’s something that i dedicated a lot of time to during the past summer, so maybe i’ll be able to visit it again this upcoming summer.

skills that i would gain from continuing this project would be learning how to be my own client and (graphic)designer- how to brand, package, market things. how to put together my website, (which i did through shopify). the work we do here in school is digital, it would be cool to have something in my portfolio that you can see in person, touch and feel, wear it even. it was healing to create pieces.

ideally, i would work with real gold (maybe silver)and would know how to do so well. i don’t think i would want it to be a business, just something i do for myself and maybe if people like it, i could share it with them as well.

i’d hope to gain more technical skills for handcrafting and i’d like to be okay with imperfect and asymmetrical designs. i’d also pay more attention to color and shape, which would help my graphic design eye.

I miss Gabriel. During his class last quarter, I learned a lot about the psychedelic art movement.   My table was assigned the topic pretty early on into the quarter and we kind of stuck with it for the entirety of the course. For our last assignment, we had to redo a cover, book or music. Maybe there were other options. 

I chose a book called Society of the Spectacle by Guy Debord. It’s based on Marxism. What Karl Marx refers to as a commodity, Debord calls a spectacle. He basically says that there’s an overproduction of images, that we’re sold the representation of something. I got into it because of MJ Corey, the tiktoker behind Kardashian Kolloquium. 

Anyway, I took inspiration from a psychedelic movement icon, Wes Wilson. He has this really cool poster with fire hand lettering.

I started by studying the way Wilson hand drew each letter, trying to find a pattern that I could mimic. I picked out letters I needed for the title and traced each one in separate layers, then lined them up next to each other, started erasing lines and redrawing them over and over until they fit.

It turned out that there wasn’t really a pattern, each letter was different, even if it was used twice. Some letters leaned right and others leaned left in the same word. Eventually, I stopped referencing his altogether and pieced it together myself.

I added a city in the back mostly by just duplicating layers and then I added a few effects that I can’t remember to make them feel dystopian and matrix-y. I originally wanted to draw an entire city on fire but after getting some feedback in class I decided on a single building as the main focus. 

I started it around 7pm the night before it was due and finished the entire Crying in H-Mart audiobook while drawing.

I’m really proud of it.