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hockey, but make her cute

lunar new year 2024 is the dragon

“The dragon is the fifth animal in the 12-year cycle of the Chinese zodiac and is associated with good luck, strength, and wisdom. It is also the only mythical creature in the zodiac and is considered a divine celestial being that can control natural elements like water and wind. In Chinese culture, the dragon is also a symbol of imperial power and authority, and Chinese emperors considered themselves to be descendants of dragons.”

wouldn’t this be the energy we want for our hockey players?

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the truck by porter

a late blog post

i work at porter, so i asked for the brand guidelines for the shop. the file we were given for the truck is not great (can we all admit it’s not a great file? come on). anyway, here’s a mockup i did in photoshop based on the current brand identity.

what i would like to know why apercu, the typeface for the shop, is almost 400 euros?