This is how I redesigned Calpico’s logo.
Calpico is a lactobacilli drink and also a non-carbonated soda that originated in Japan and can be mostly found at Asian grocery stores or at the Asian section in regular groceries. I love drinking this whenever I eat anything spicy or on a hot, summery day.
It was pretty difficult for me to redesign their logo because I couldn’t brainstorm a lot of ideas that’s related to the drink and the original logo itself is so simple. Their website doesn’t say a lot about their business ethics but they do mention a brief history of how they came up with the drink and so I tried to base off my design there. The words that I came up with to help me design the logos are healthy, milky, lactobacilli, slim, blue, bottle, and clean.