Month: April 2023

This is my design for the jersey. I chose to go with something that more represented locality of where the festival takes place. Rather than so much on the festival itself.

The festival tends to to a total rebrand every year, so I wanted a jersey to represent the town, the people, and the microcosm there that is there day in and day out aside from the festival.

I think a lot of show goers tend to look at the Coachella Valley as just a place where the festival takes place. And I think showcasing a similar color swatch to their township flag, the once main export (lemons) all over the garment would represent that the festival is in a actual town, and not just some place that is solely there to host this yet amazing fest, but that has ties to a town that has even deeper ties that is Coachella Valley.