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New Media

Winter 22 Blog 2

In this week’s assignment we are being tasked to write about an experience we have had at SCCA with a project that we had prepared for and had to deal with some circumstances that caused us to adapt. I have had a few things go on while at SCCA that have caused me to adapt while in the middle of a specific project but one in specific was during our final project in Intro to Design. After a wild semester of getting my laptop, glasses, an audio recorder, and other personal belongings stolen in the middle of the quarter and figuring out money while being full time here. I think my brain was just fried, specifically the creative part of my brain. As we began work on our final project for Jill I was feeling fine in terms of my ideas, created a logo for Elliott Bay and loved that logo, began brainstorming for a poster to promote their live author readings and had some lovely ideas. Fast forward a few weeks and we are doing group critiques. I am panicking about not having much to share with my group, because I could not quite make my ideas come to life. I was stressed and decided to message Jill about this creative block I was feeling and thankfully she was very understanding. I decided to pivot and completely redesign my poster. I started with using an actual photo of Elliott Bay Bookstore in the foreground with the Seattle Skyline in the background, and completely flipped it to what it is now. I decided to use the anchor from the logo and create something on theme with the logo. The logo was an anchor with the crossbar being a bookshelf, this time I used the anchor and the cross bar was a seating area with open comfy looking chairs, one “grand” chair in the middle with a bookshelf in the background. This created a friendly looking environment while also connecting the logo to the actual poster design. I was extremely happy with how it turned out and am glad I faced that adversity in order to get where I finished.

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