For this weeks blog assignment we were tasked with creating an alternate jersey for the Hockey Affiliate of the Seattle Kraken, better known as the Coachella Valley Firebirds. The jersey is supposed to promote the Coachella Valley Festival of Arts and Music. That festival is renowned for being a glimmer of bright colorful musicians, art, and people in the middle of the desert. So for my design I took that idea and ran with it, giving the body of the jersey a desert tan while changing the colors of the logo to a vibrant pink for the lights that come on at night, and the bright blue of the Coachella sky. With a mural at the bottom of the jersey of the famous ferris wheel and balloon structures of the festival.
I also decided the mockup given was much too blurry and was able to find a free one on Behance and decided to use that. I also found a font similar to Coachellas famous font, and used that for the “Firebirds” type both on the front of the jersey and the inside collar.