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natural inspiration

Oh gosh, I could go on about the changing of the seasons. How the actual vibrations of my body’s cells are elevated with the power of the sun. There’s a material shift in my chemistry. And that includes my creative forces. I find that I can just see more. Last summer, when I awoke one July morning, the first thing I saw was the morning light filtering through the trees and casting an undulating, refracted shadow on my bedroom wall. And I was so inspired to look upon that image, that shape, that I photographed it, processed it in Illustrator, printed it as a tattoo stencil, and inked it on my body. All before noon. Last week, I went to the dock for the first time this year, and thus the first time since I had begun school – begun my journey of professionalising my interest in design. And until I did, there were just so many tasks and duties to be done, swirling in my head. Then, I dunked myself into the lake. When the cool water engulfed me, it was like a reset. The reason for all of this became clarified once again. I remembered why I was doing this. A welcome reminder, given how grueling the present moments had become. But all it took was the gentle sensory-emotional induction of Mother Nature for me to recall that an aesthetic and creative life is worth living and pursuing. Thank you for that.

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moodboard

Here is my moodboard for Petcube.

This campaign for Petcube is all about beautiful, high-tech luxury. Our target user is the savvy young professional in a big coastal city like Los Angeles. They are keen on treating their pets like the luxurious kings and queens they are. They live in beautiful, high-tech homes, and shop in beautiful, high-tech stores. They expect minimal, tasteful product design, both in the digital app for Petcube, as well as the packaging and retail experience. But most of all, they want only the best for their pets. And they’re willing to pay a premium.

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Job Types

I researched the difference between Freelance, Agency/Contract, and Fulltime jobs. The main difference is between stability and flexibility. Freelance and contract jobs are more flexible in that you can take them on a by-project basis. They also offer more variety, in that you can pick and choose projects that are interesting. Agency jobs are similar but you have less of a choice if you are employed by the agency. Fulltime jobs offer the most stability as you have a consistent and predictable income, but the projects feature less variety.

I think I would prefer a fulltime job that is in-house. Ideally, I’d want to work at a big company, somewhere with a creative team, like Starbucks or Microsoft, even if they are not a creative company. That way I can benefit from the job security while also having my day-to-day work experience be similar to what it would be like in an agency.

Here’s some cool contract/agency job listings I found:

Startup

Pokemon Company

Agency

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Inspirational Textures

primary color wheel, divinity, martyrdom, line
photocopier, newsprint, political typographies, hei-ti,
calligraphic captions, technical illustration, riemannian geometry, gradient map
complementary color scheme, edges, hard and soft, inversion table
jigsaw, meteors, cleft, ice