Here is my moodboard for Petcube.
This campaign for Petcube is all about beautiful, high-tech luxury. Our target user is the savvy young professional in a big coastal city like Los Angeles. They are keen on treating their pets like the luxurious kings and queens they are. They live in beautiful, high-tech homes, and shop in beautiful, high-tech stores. They expect minimal, tasteful product design, both in the digital app for Petcube, as well as the packaging and retail experience. But most of all, they want only the best for their pets. And they’re willing to pay a premium.