Vita Coffee
I enjoyed the fun and playful nature of Vita coffee’s aesthetic. They’re the type of brand I would love to market. Their social media showed a lot of colors. Their website is highly interactive, with fun colors popping up everywhere, and their flows are easy to navigate. https://www.caffevita.com/pages/coffee
Technics:
We are starting to use strobes in lighting class, and it was my second time using them successfully. I have yet to do a ton of still-life work, but I like to add Photoshop flair when I do. In photoshop and used the stamp tool to fix some of the discolored edges. I took Vita’s logo from google and used their prime brand colors to draw simple lines using the brush tool. I then -> Filter – liquified – change the opacity and swirl it around, creating this fun wavey outline around the cup. I didn’t particularly appreciate that my wave & the logo touched, so I copied the liquified layer and changed the positioning on the swirl, so it was below the logo & made it the second thing your eye is drawn to. I would have wanted more negative space above the logo, but I like the end product.
