I chose to categorize the type of work I’m interested in, into the same format. Disclaimer: the way I organized this might be confusing.
Right now I could see myself doing many different forms of advertising. Still trying to understand my demographic and who consumes my content style, but here are different ideas and some brands that I’ve seen recently. As much as I’d want to do more broad audience work, sometimes appealing to the masses means having to create something easily digestible to the average person. To me, a broad audience can sometimes mean having to oversimplify which for my current self is overwhelming. I like the idea of making work that requires a bit of thinking or creating the type of ads that make you stop because of how they artistically created the AD was.
Specific audience low information density (high production)
Audience: women
Selling lip balm: the price of entry is high but for a low-end item.
Because naturally Ive always been drawn to and intrigued by social media, I could see myself making social media marketing campaigns. The first one that comes to mind, is this Instagram reel by glossier posted early this week. I could see myself either being one of the creative directors at glossier planning the shoot or being the person shooting and editing this project together. I love the idea of hiring people with influence as models to help push out the content and connect the content creator’s audience with the company product.
Glossier collaboration with swiss miss AD: https://www.instagram.com/reel/Cj3LUZngjBc/
More mainstream audience: non-skip-able ad on youtube – Highly informational.
I love everything about Prose custom shampoo AD, from the way it catches your eye in the first 4 seconds, to how stylized and simple it is. I can see myself writing out the script and making the vision for a project like this. Not sure if this is a specific or broad audience, but because the product is about hair, I’d say it’s pretty broad.
Prose custom shampoo AD: https://m.facebook.com/thisisprose/videos/prose-hyper-custom-haircare/394543681959736/
The specific audience, high informational – would be relatively low production.
Making a Microsoft sales training Employ videos.
I would be the director, doing pre-production, and production, and post production, creating begging to end.