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petCube campaign

For a petCube campaign, I wanted to do some silly in-studio shots of different types of dogs coming in and out of frame. This is a 30-second marketing campaign video with a VO narrating from a dog’s perspective. Having something playful and light behind a backdrop where you could see the dog interacting with the technology and dog treats.

I’d want at least three to five dogs that were other dog bread and one or two people that we would get a b-roll of them playing with their pet and using the app on their phone to show that treats are coming out of the pesticide. I’d have brightly light backgrounds such as blue, yellow, and red with dog bread such as Dalmatian and black labradoodle.

It’s so funny, but I was chatting with a friend about this blog post assignment and did a job about her beagle teddy being in it, and she took it quite seriously… so I might have sighed myself up for a dog shoot. I guess you could call that model scouting for the fake campaign 😅

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