To be completely honest and transparent, I didn’t feel extremely comfortable damaging shoes for this project and a lot of my access to resources felt limited. I was unable to complete this assignment at the time it was assigned and I am not sure that I truly understood it. However, I am going to attempt to explain the type of mythical shoe I would like to have.
Stats:
emotional defense
speed (get to class on time)
or time warp: stops time for a few moments so that I can always make it where I need to be
great soles
I have bad back issues from the designer lean, so I need something that might help
Water-proofing
This could truly change the game for ay pair of shoes honestly
“Like a good Neighbaaa” – State Farm ft. Arnold Schwarzenegger
Ads Reviewed:
There’s no T in Skechers
Message(s) + Overview:
“There’s never been a T in skechers”
Use of irony and juxtaposition, if Mr. T, a ‘literal T’ can fit skechers into his lifestyle, then clearly there is a T in them
Real Message: “there may not be a T in skechers, but you can do just about anything in them, just look at what Mr. T does in them!”
Audience:
There is a heavy presence of the use of nostalgia for 80s and 90s babies by close the mental gap between a common misconception (“t” in “skechers”, usually pronounced like “sketchers”) and an iconic personality from that same time period who is known for being kind of aggressive and going against the grain
Pros:
Fun, funny, nostalgia itch scratched, Mr. T is always a fine addition
Really good use of Mandela Effect to drive the point home
Cons:
didn’t really sell me on anything that I didn’t already know about Skechers
just using Mr. T isn’t a solution albeit very close
Bud Light Genie
Message(s) + Overview:
“you can do ‘anything’ with bud light, just gotta wish it”
Genie pops out of a Bud Light but he’s a real party-type, does anything they wish for and the commercial continues to get more and more of a party, with the closing wish being “let’s go to the super bowl” and it hard cuts back to the game
Real Message: anything is possible with bud light
Audience:
mostly 21-45ish, usually men, although they made a very good concerted effort to feature a good ratio of men and women
sports watchers
beer drinkers
classic beer fans
Pros:
SUPER fun, lots of cameos, and it just gets more and more ridiculous
Cons:
Bud Light always uses a similar vibe of ‘let’s party’ and I would like to see something a little different, although this was one of their better attempts
I am pretty sure they have done the bud light genie before… or at least the idea doesn’t seem new to me for some reason
Start with color, build piece based on how that color feels
Practice optical illusions
New mirrors
some less sexual..?
optical illusions
duality of self
Create a highlight reel of my work
Revise resume and website to have same vibe
Weed strain/packages
Redesign my fave restaurant branding
Deliverables
What is the chosen idea?
Chosen idea: optical illusionary design on mirrors/my next mirror series
Why do you feel it would be a good experience or addition to your portfolio?
I think this will be an excellent piece to add to my portfolio because it would showcase that I have production skills to a degree, as well as prove a concept about introduction of deeper color studies within my work.
I think that my work up to this point has been relatively 2-dimensional, and this would help to take my work to the next level and prove that I have the skills needed to build out a 3-dimensional/implied space piece.
What skills do you hope to gain?
3-dimensional background design
exploration of optical illusion/creative skill in the realm of illusionary design
more motivation to do something new and continue to try new things
This piece was born of my passion for the feminine –in energy, aesthetic, power, and sensuality. I have always felt a sense of connection to the erotic but have always had a hard time finding spaces that accept this type of energy. As I have come closer and closer to my true identity, I have created pieces to express how this feminine energy flows from within.
Prostrate Yourself is a piece about enforcing the power of the feminine, calling for them to be praised, worshiped, and bowed before.
Actions:
This piece was constructed through multiple channels of media. The body shapes and some of the individual body parts themselves were composited and collaged to create the desired forms. I hand-selected the mirror and it’s frame, and painted the frame the matte lavender color myself. The production process involved digitally designing the image via traced collaging, then exporting them out to the Cricut studio application, which finally cut the acrylic vinyl out from the media origin. The final steps involved adhering the acrylic vinyl to the glass using adhesive and small amounts of heat to bond it to the glass more completely.
Results:
This was one of three of the first pieces that I ever produced that got a mass audience. The piece was eloquently constructed and I learned a lot about my own production design process. I found my niche, and was able to touch a new, wider audience with my artistic endeavors. The physical result was one of the first pieces I ever sold, Prostrate Yourself, and it became an inspiration piece within the home of its new owner. I feel like this is one of my most successful pieces of my career thus far, and has opened many doors since.
