“Like a good Neighbaaa” – State Farm ft. Arnold Schwarzenegger
Ads Reviewed:
There’s no T in Skechers
Message(s) + Overview:
“There’s never been a T in skechers”
Use of irony and juxtaposition, if Mr. T, a ‘literal T’ can fit skechers into his lifestyle, then clearly there is a T in them
Real Message: “there may not be a T in skechers, but you can do just about anything in them, just look at what Mr. T does in them!”
Audience:
There is a heavy presence of the use of nostalgia for 80s and 90s babies by close the mental gap between a common misconception (“t” in “skechers”, usually pronounced like “sketchers”) and an iconic personality from that same time period who is known for being kind of aggressive and going against the grain
Pros:
Fun, funny, nostalgia itch scratched, Mr. T is always a fine addition
Really good use of Mandela Effect to drive the point home
Cons:
didn’t really sell me on anything that I didn’t already know about Skechers
just using Mr. T isn’t a solution albeit very close
Bud Light Genie
Message(s) + Overview:
“you can do ‘anything’ with bud light, just gotta wish it”
Genie pops out of a Bud Light but he’s a real party-type, does anything they wish for and the commercial continues to get more and more of a party, with the closing wish being “let’s go to the super bowl” and it hard cuts back to the game
Real Message: anything is possible with bud light
Audience:
mostly 21-45ish, usually men, although they made a very good concerted effort to feature a good ratio of men and women
sports watchers
beer drinkers
classic beer fans
Pros:
SUPER fun, lots of cameos, and it just gets more and more ridiculous
Cons:
Bud Light always uses a similar vibe of ‘let’s party’ and I would like to see something a little different, although this was one of their better attempts
I am pretty sure they have done the bud light genie before… or at least the idea doesn’t seem new to me for some reason