Abdul Kassamali–Pivoting Plans

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.”
-General Dwight D. Eisenhower

Last quarter in our Design History’s class, we had a final project where we had to incorporate a specific topic we have been researching and incorporate that into a poster design (for a ballet show). Through color, type, form language, layout, photo treatment, and/or composition, we had to use the visual elements, approaches and characteristics you discovered through our research process as a reference in our designs. My subject was ukiyo-e, a genre of Japanese art, spanning from the 17th to 19th centuries, with many different sub-genres within. The project within itself proved to be a challenge because we are not exactly emulating a piece from that time period but taking bits and pieces to incorporate it into a modern poster design that you may see today.

Before I start any project, I do additional research and find sources of inspiration or create a mood board. I already had an archive of ukiyo-e pieces, but I wanted to find work that is influenced by ukiyo-e but also pieces that still looked modern—a fine line I had to balance. I found many sources of inspiration. The one that caught my eye the most was a series of woodblock printings done by James Jean—he focuses on line quality, the human figure, and a limited color palette to showcase contemporary ukiyo-e art. His piece “Chrysanthemum” is what inspired my poster originally. Based on my initial sketches, I wanted to replicate a similar piece—focusing on the ballerina figure, while incorporating a flower (crocus—flower that blooms in the winter), and the color I wanted to focus on was purple.

James Jean “The Editor -Cutaway-“
James Jean “Chrysanthemum”
source of inspiration

As I went about this project, what I envisioned may have been a bit ambitious for my capabilities and limited knowledge on drawing digitally. I had only really used Adobe Illustrator (which wasn’t the best option for actual illustrations) and I didn’t want to use a mouse to draw every single vector. I remembered I had an old Wacom tablet that I had never touched and attempted using it. I was able to trace my sketch, but I only had so much time to work on this project and was not able to add as many details as I wanted to. There were also issues in bringing my drawing from Clip Studio Paint into Illustrator, all the strokes and line quality was taken away and I had to go back into Illustrator to manually adjust the widths and terminal strokes. Adding color was another issue as I didn’t have experience with that as well.

initial sketches
Bringing my drawing into Illustrator rendered all my strokes and line weight useless
first draft after wrestling with Illustrator
The final poster!

In the end I had to simplify a lot of what my original/planned outcome was. But I was able to adapt to what I knew I could do in a limited amount of time. My own take on this project and still hit the key points I wanted to convey in subtly incorporating ukiyo-e, which includes, the vertical placement of letterforms, utilizing one color, line quality, emphasis on the human figure, and lastly white space.

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