For this assignment, we created a promotional jersey for the Coachella Valley Firebirds, the Kraken minor league team in Palm Springs (promoting the Coachella Valley Music and Arts Festival).
I initially read the assignment wrong… my first creation:
I didn’t realize there was a completely different team from the Kraken that was already located in Palm Springs. Initially I just created a Jersey that ended up being a mash-up of the Kraken and the Coachella Firebirds (I had no idea this was the actual name of the minor league… I thought it was the name or theme of the festival for this year haha).
So after realizing that I did not understand the assignment… this is what I came up with:
Longest part was recreating the firebird logo in Illustrator… Where I got my color palette was from the Coachella Website. I was inspired by the clear blue skies, contrasted with the bright orange balls. I also wanted to incorporate the promotional poster–the background being a purple-ish galaxy theme which is why I ended up using a similar texture on the jersey. Overall the jersey ended up looking not the way I expected it to, but I guess that’s also another thing to expect when mashing up a hockey team with Coachella. As Coachella tends to have some “feminine” energy–If I could get the same deep purple galaxy as the one in the poster then the jersey might come off as less feminine? But I think it’s an interesting take going off their website theme and promotional poster!
