So with my warmup jersey concept for the Coachella Music and Arts Festival, I wanted to encapsulate the vibe I got from the Coachella website as well as some photos I found online. The color palette gave me a warm and inviting kind of vibe. Coachella seems like it is a very bright and expressive festival so I wanted to hammer down on that. The checkerboard pattern of pink and yellow was used to represent the festival having both music and arts. The checkerboard design also ties in with the hot air balloons and funky patterns that are seen throughout Coachella. Having the skyline of Coachella and the famous palm trees and ferris wheel helps advertise the event and gives the jersey a little more uniqueness to it. All in all, the warmup jerseys are very out there in terms of design, so I just had fun making something that was so eye-catching and in your face.
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