Although my time here at Seattle Central Creative Academy has not been that long, a time I had to pivot in one of my projects was in my “Intro to Graphic Design” class. The brief was to make a logo and eventually a poster for a store. We could choose between 3 different stores. I decided to go with “Full Tilt Ice Cream” as that seemed most up my alley. The whole project took a long while and seemed like we were getting down to the fundamentals of everything that goes into the whole process initially. After brainstorming some sketches for my logo, I concocted a logo for Full Tilt Ice Cream that fused together ice cream and pinball. This is what they were all about. The brief stated that they wanted to make it feel family-friendly, so I tried making an ice cream mascot with a happy face. After taking some time to reflect on the logo I had created, I decided that I ultimately did not like it as it felt too awkward as a whole, and did not like the direction it was going so I scrapped it. I ended up making a more simplistic and clean-looking logo that still fused the 2 elements of the brand together. This experience taught me that something does not necessarily need to have a mascot or anything to convey a family-friendly vibe. Looking back now, I think my execution of the reworked logo was a better result, but I can still do better. After seeing the logo on the poster I made for the logo, it did not look that great to me in the setting where it was placed. This result makes me want to rethink how a logo can work in different mediums. I was mostly aware of that already, but my ability to visualize what looks good I felt like improved due to this project and the challenges I faced. The poster I made, ended up being my favorite piece of art I crafted throughout the project, and that is something I did not expect going into the project. Making logos is something I really enjoy designing, so it was just a little bit of a surprise at how hard it was to satisfy myself with a logo I could appreciate.
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