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Spring Quarter Week 2- Stanley Dog Bowl Moodboard

The Stanley Brand vibe: traditionally outdoors gear, in the realm of coolers, water bottles etc that you would go to REI to buy for a camping trip. More recently they have been moving into marketing their products as ones people should use everywhere at any time, like their travel mugs- but keeping a sense of spontaneity and adventure at their core.

Here’s what I wanted to capture for this photoshoot: Film photography (or shot to look like film) and a feeling of nostalgia that could feel relatable to anyone- it could be childhood camping trips, road trips with friends during their 20’s, or happy times with their own children (and dogs of course!). For those that have or grew up with dogs, the memories are so special because their lives are short. They travel with us, love us unconditionally, and bring so much humor and sweetness to our experiences. We don’t get to have them in our lives for long enough and so every adventure that we have with them is extra special. I want people to see these ads and remember all the special dogs they’ve loved over the years, and want to go out and create new memories with their pups. And of course these pups deserve the most durable, high quality food dishes for their adventures!