Why did the Italian chef refuse to share his pasta? Because he wasn’t about to spill his saucy secrets!
IL Grasso is a mobile Italian food truck which I rent from the Italian Rental Owners Council, better known as IROC. It is designed to deliver authentic Italian cuisine directly to customers on-the-go. As a graphic designer/photographer, every aspect of IL Grasso’s design has been crafted to blend seamlessly with the essence of Italian culinary tradition while ensuring practicality and functionality (doors and a kitchen).
IL Grasso’s exterior is characterized by a clean and modern design with a color palette inspired by the Italian flag—red, white, and green. Prominent branding elements, including classic icons and the name, are displayed on the truck’s exterior, ensuring high visibility and easy recognition (you won’t be able to miss Gino and me on I5). Illustrations of iconic Italian classics fill the sides of the truck, serving as visuals for the truck’s culinary menu.
The logo, featuring the owner Gino stylized in a hat with a subtle mustache reminiscent of those seen in Italian movies of the 90s, represents the quintessential Italian chef persona. It is designed to be easily scalable and recognizable across various marketing materials and merchandise. Using simple fonts and consistent branding makes IL Grasso stand out as a place that serves real Italian food.
IL Grasso’s interior layout is optimized for efficiency and functionality. The kitchen space is equipped with commercial-grade appliances and tons of workspace to accommodates the preparation of fresh, made-to-order pasta dishes and the best gelato you have ever eaten. It also features a Samuel Tufted Chaise Lounge, Right Arm Facing for when the chef gets tired.
IL Grasso offers a convenient dining solution for customers seeking quality Italian food without the constraints of a traditional restaurant setting. The menu features a curated selection of classic Italian dishes, including pasta and desserts. With IL Grasso, customers can enjoy authentic Italian flavors on their own schedule.