Week 08: Blog Assignment #8 / Spencer Glenn – Tim Clark – Todd Durboraw
Instagram stories 1080 X 1920 pixels.
Product Details
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Week 07: Blog Assignment #7 / Manuela Insixiengmay
Catamarca is a small town in Argentina
In crafting this assignment, my focus was on using a Catamarca city-themed mug as the product. The primary objective was to not only showcase the mug itself but also to promote the city’s name and generate curiosity among the audience about its significance.
To make the promotional effort more engaging, I opted for an adorable illustration that tends to attract attention and evoke interest. Cute images often resonate well with people, drawing them in and sparking a positive response.
To enhance the overall aesthetic, I carefully selected elements that already exist on the mug, such as plants and colors that complement the design. This serves a dual purpose – creating visual harmony in the photograph and ensuring that the product stands out without overshadowing its natural surroundings.
By incorporating these thoughtful choices, my aim is to not only present a product but to tell a story, capturing the essence of Catamarca in a way that resonates with potential customers and encourages them to explore the city further.
The commercial kicks off with these hilarious clips of girls doing sports, you know, the usual stuff where they trip or goof up during practice. All of this is set to this super fun and peppy song. Then, boom, a message pops up: “The knocks don’t stop girls playing sports, low body confidence does.” Next, we see this teenage girl looking kinda bummed while checking herself out in the mirror. “45% of girls quit sport by age 14,” the screen says, hitting you with the facts. Then it’s like, “Hey, let’s do something about it. Join the Body Confident Program.” And just when you think it’s a downer, bam, the girl’s back at it, giving her all in her sports practice. Game on! I believe the audience are the parents of these teenager and probably the teenagers as well.
Pro’s: I find this ad very engaging from the beginning, it’s always fun to see the “behind the scenes” of athletes, so they had a good start. Also, the message and the statistics they share with the audience help us understand the gravity of this problem and creates awareness in the audience.
Con’s: I understand that this ad was mainly designed for girls, but it would have been great to include male teenagers as well, as I believe that body insecurity affects both genders. /I don’t have any other cons, really, but I would have liked to see a different sport besides swimming.
Michelob Ultra – “Superior Beach”
“The ad kicks off with Messi and his buddies heading out for some beers, specifically Michelob Ultra. As the bartender is about to pour Messi a glass, the beer from the tap runs out, and she has to refill it. But wait, a soccer ball rolls in, and Messi, being Messi, ditches the bar scene for a game on the beach. People are hyped, recognizing Lionel in action. Even Jason Sudeikis and Dan Marino on a yacht join in, tossing the ball to Messi. Finally, the bartender calls Messi over, and it’s time to savor that well-deserved beer.”
Pro’s: It’s so cool that they got Messi, as he’s very recognizable and relatable to most people worldwide. Just seeing him in the first shot is very engaging. / The shot’s frames and the variety of angles, like the aerial one capturing the tops of the umbrellas, are aesthetically pleasing. They contribute significantly to the sense of motion, enhancing the play.”
Con’s: Messi’s English is not the best, and I couldn’t understand what he said. / In the scene where the sandcastle was destroyed, I wish they could have worked around it by incorporating some cool tricks to show that they still appreciate others’ efforts.
Why do you feel it would be a good experience or addition to your portfolio?
For a while now, I’ve been wanting to blend two things that I thoroughly enjoy—illustration and photography. It would be a tremendous experience to experiment and harmonize both skills, not only enhancing my creative versatility but also giving a unique tone to my portfolio. This would showcase my ability to produce mixed-media works and demonstrate my proficiency in various techniques.
What skills do you hope to gain?
It would aid me in better planning my photographs since I’ll need to consider what I’ll illustrate or where the illustration I create will fit into the composition. Additionally, it will help me enhance and refine my illustrative techniques, allowing me to manage shadows, lights, and textures more effectively. This is crucial for creating a cohesive piece that integrates seamlessly with the photograph.
“Solitarios acompañados” 2019 Analog photographic / Capture 6 images
The manipulation of the perception of an image depends on each person and their life experiences. However, there are certain patterns that we all follow, and we, as photographers, can use them to convey a message or evoke a feeling in the viewer. Nevertheless, not everything that is seen is what it seems. With this project, I would like to call for reflection, focusing specifically on this last point.
I created this photographic series as the final project upon completing the short photography course in my country. Despite the passing years, I feel that this project has not lost the value I gave it, and I still hold it dear.
Having grown up with digital cameras, learning photography with analog cameras was an entirely new world for me. Not only the different mechanism but the entire dynamic and manipulation required in the analog photography process and photo development were a challenge. It was also a challenge to exclusively photograph in black and white as there was no reliance on communicating through color.
The process of undertaking this project was incredibly challenging due to the chosen theme and style. Personally, I have always been drawn to simple things that convey a lot. That’s why I chose silhouettes. However, when I started, I didn’t have enough knowledge to successfully execute the images, so there were quite a few trial-and-error scenarios. I used four rolls of 36 photos, and the first two were purely experimental. I wanted to see how the photos looked in different environments and situations, and if I could achieve the desired result, the backlit silhouette, in any of those situations. After experimenting enough and learning from the mistakes made, I began to achieve the results I wanted along with the emotion I sought to convey in each image.
The second part of the process was developing the rolls to obtain the negatives. Then, I created a contact sheet to choose the photos that best represented my project. Afterward, I had to make different test strips to determine the intensity of light and the time needed for each image so that they would be coherent as a group. For the final development, I chose cotton fiber paper to give it a matte effect and preserve the image for a long time. After developing each image, I conducted a meticulous check with a magnifier to ensure the photos were free of any dirt and that the color was as desired. To exhibit the set of photographs in the gallery, I placed each image in a frame to enhance the appreciation of each photograph.
