Week 05: Blog Assignment #5 /Yadesa Bojia
Señor Carbon’s food inspiration:
Nikkei Cuisine is a fusion of Peruvian and Japanese cooking styles, influenced by Peru’s abundant seafood and the cultural impact of its Japanese community, the second largest in South America. Fresh fish, a staple in Japanese cuisine, is combined with Peruvian ingredients like corn, chili, and potatoes, creating unique and delicious dishes that celebrate cultural diversity and culinary innovation.
Imelda Diez-Tipa
The amazing mind behind Señor Carbón Peruvian cuisine! She’s the founder and owner of this vibrant restaurant that brings the flavors of Peru to Seattle. Imelda’s journey started in Lima, Peru, and was shaped by her grandmother in Moyobamba, where she learned valuable life lessons and the importance of love and family.
Her grandma, whom she lovingly called Mamita Imelda, was her rock and taught her to be strong and wise in life. Despite facing challenges, Imelda found inspiration in her grandmother’s resilience and love. After her grandma passed away in 2018, Imelda carried on with her legacy, fueled by the love they shared.
In 2021, Señor Carbón Restaurant opened its doors in Pioneer Square, offering a fusion of traditional Peruvian dishes and Nikkei Cuisine, including sushi rolls. Imelda’s journey wasn’t easy; she had to navigate starting a restaurant in a foreign country with limited funds. Yet, her determination paid off, and now Señor Carbón is gearing up to celebrate its 2nd anniversary!
Imelda isn’t just a restaurateur; she’s a multitasking wonder. With a degree in hospitality administration, she handles everything from admin tasks to social media while being a full-time mom and managing household duties. Her story is a testament to chasing dreams and making them a reality.
Imelda’s motto? “Customers may forget what you said, but they’ll never forget how you made them feel.” She believes in creating those “wow” moments that leave a lasting impression, inspiring others to believe in their dreams too.
Design Proposal
Goals:
- Engage customers with an immersive culinary experience, showcasing creativity and cultural diversity.
- Promote the fusion of Peruvian culinary traditions through vibrant branding and innovative design.
- Adapt to various locations and events for maximum outreach and customer engagement.
Design Elements:
- The food truck’s theme centers around Peru’s diverse culinary heritage.
- Eye-catching graphics and vibrant colors reflect the brand’s identity and attract attention.
- An open kitchen concept lets customers see the cooking process, enhancing their culinary experience.
- A descriptive menu at the front aids customers in remembering their selections.
- Technology integration includes contactless payment systems and social media displays for marketing.
- The menu display at the back features clear descriptions and visuals of each dish, making choices easy.
- The roof serves as a marketing board with vibrant colors and restaurant information for visibility from the air (drones) or when on a different level highway.
- Consistent branding, including packaging and promotional materials, reinforces brand recognition.