Week 06: Blog Assignment #6
Ads Watched:
- Dove – “Keep her confident”
- Lindt – “Life is a ball”
- Pringles – “Mr. P”
- Michelob Ultra – “Superior Beach”
- Cerave – “Michael Cera”
Dove – “Keep her confident”
The commercial kicks off with these hilarious clips of girls doing sports, you know, the usual stuff where they trip or goof up during practice. All of this is set to this super fun and peppy song. Then, boom, a message pops up: “The knocks don’t stop girls playing sports, low body confidence does.” Next, we see this teenage girl looking kinda bummed while checking herself out in the mirror. “45% of girls quit sport by age 14,” the screen says, hitting you with the facts. Then it’s like, “Hey, let’s do something about it. Join the Body Confident Program.” And just when you think it’s a downer, bam, the girl’s back at it, giving her all in her sports practice. Game on! I believe the audience are the parents of these teenager and probably the teenagers as well.
Pro’s: I find this ad very engaging from the beginning, it’s always fun to see the “behind the scenes” of athletes, so they had a good start. Also, the message and the statistics they share with the audience help us understand the gravity of this problem and creates awareness in the audience.
Con’s: I understand that this ad was mainly designed for girls, but it would have been great to include male teenagers as well, as I believe that body insecurity affects both genders. /I don’t have any other cons, really, but I would have liked to see a different sport besides swimming.
Michelob Ultra – “Superior Beach”
“The ad kicks off with Messi and his buddies heading out for some beers, specifically Michelob Ultra. As the bartender is about to pour Messi a glass, the beer from the tap runs out, and she has to refill it. But wait, a soccer ball rolls in, and Messi, being Messi, ditches the bar scene for a game on the beach. People are hyped, recognizing Lionel in action. Even Jason Sudeikis and Dan Marino on a yacht join in, tossing the ball to Messi. Finally, the bartender calls Messi over, and it’s time to savor that well-deserved beer.”
Pro’s: It’s so cool that they got Messi, as he’s very recognizable and relatable to most people worldwide. Just seeing him in the first shot is very engaging. / The shot’s frames and the variety of angles, like the aerial one capturing the tops of the umbrellas, are aesthetically pleasing. They contribute significantly to the sense of motion, enhancing the play.”
Con’s: Messi’s English is not the best, and I couldn’t understand what he said. / In the scene where the sandcastle was destroyed, I wish they could have worked around it by incorporating some cool tricks to show that they still appreciate others’ efforts.