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While researching Jawny, I realized that I enjoyed their distinctive sound and vibrant use of colors in their music videos. Although I enjoyed the animated and well directed videos, I fell for one of the first videos I viewed “Honeypie.” The entire video was a guy who was being chased by a pie. I thought to myself, “We’ve all been there.” I really enjoyed the simplicity of the video. It looked like it was shot all in one take with a guy, a camera and a pie. Its simplicity resonated with me. My first thought was how do I promote an artist that has so many complex thoughts, ideas, and creative vision? Ideas begin in a notebook and I felt like having the notebook tell the story of when they’re presenting gave a more intimate relationship with the audience. Just a guy, a notebook, and a pie.
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