Prompt: In your own words, share a few insights from what you observed from the websites. Name three sites you visited, and three specific things you learned about that company.
Uber:
Uber’s website is fairly minimalistic, but warms it up with some colorful ai looking art. The black background with white text is easily legible. The art on the main page conveys that they’re a company for people working in cities. If you’ve seen any website from the mid-2010s, you’ve seen this one.
● It looks like the website is very environmentally conscious when it comes to sustainability, committing that they’ll be fully electric by 2040.
● They make good use of color on other parts of their website, just not the main page.
● Uber has a clear step-by-step guide on how to use their app, just in case you or a family member needs to use it for the first time. The purpose of this website is to inform the audience of the benefits of the app.
The Guardian:
The yellow background makes this website bright and inviting. They have a clear and consistent design throughout their webpage, with the use of bright colors in their containers to the highlighted headlines. The small text is a little overwhelming, but I’m still able to read it clearly.
● They intentionally make their highlights pop so article headlines stand out.
● They use a serif font that would be normally be used in traditional print. Serif font helps you read easily.
● They incorporate vivid, editorial-style imagery that not only catches the eye but also provides an engaging look into the creative processes designers use to craft compelling layouts.
Audi:
Audi’s website is very clean and legible. You can tell this is a luxury brand with it’s imagery and wide use of white space.
● Audi strategically utilizes images of sophisticated interiors paired with flashy video’s of advanced features to show the premium products in its vehicle lineup.
● The san serif font allows for a clean and modern look which helps with legibility and makes the brand feel more expensive.
● The incorporation of sound immerses the viewer, enhancing the sensory experience.