- Duolingo Ad – Inflating bird butt.
- Paramount+ Ad – Throwing Arnold
- Dunkin Donuts Ad
- Doritos – Dynamita
- State Farm Neighbor Ad – I’m only here for Danny DeVito
Dunkin Donuts – Ben Affleck is trying to impress Jennifer Lopez with his bad music while she’s in the studio. He brings Tom Brady, Matt Damon, and several others. Inspired by Dunkin Donuts, he breaks into her studio.
The audience for this commercial was hard to gauge because millennials grew up with Jennifer Lopez and Ben Affleck. That relationship was in the tabloids a little aggressively back in the day. Seeing it play out again in a Dunkin Donuts was awful.
Pros: Outfits worked really well. Company’s colors are identifiable.
Including a professional “retired” football player is important because it falls in line with the Super Bowl theme.
Cons: The “comedy” lacked luster. I felt disgust in the pit of my tummy.
The fact they didn’t use/or take inspiration from the superior Casey Affleck skit from SNL is a huge miss.
Duolingo – The animated bird is centered on the screen with it’s little green buttcheeks sticking out. The bird turns around, coyly, and suddenly it’s little buttcheeks have started to inflate. Their buttcheeks pop and turn into another head. The ad then has the gall to ask if you’ve “Do your Duolingo”. Duolingo’s target audience is on the younger side, so the humor in this ad especially targeted for younger folks. Gen Z and Gen A.
Pros: It’s funny and quick. This ad is only 10 seconds or so. It grabs your attention and surprises you with the inflating butt.
They use familiar sounds that remind you of how annoying their app is and they poke fun at themselves. Nice touch (or is it?)
Cons: Not for everyone. Comedy is subjective and this might rub some older folks the wrong way.
The app itself is rather annoying, illustrating that in a commercial might remind people why they stopped using the app in the first place. It’s annoying.