5 Super Bowl 2024 Commercials:
- Apartments.com “Here To Stay”
- Oreo “Twist On It”
- Squarespace “Hello Down There”
- Etsy “Gift Mode”
- Volkswagen “An American Love Story”
Apartments.com “Here To Stay”
This commercial shows a scene where aliens visit Earth. The general asks the aliens their purpose for visiting our planet, and the real estate agent tells them that the aliens’ goal is to find a place to rent. The agent then starts offering the aliens options for renting a one-bedroom apartment, which can be found on the apartments.com website.
In the end, one of the aliens asks for a two-bedroom apartment to have a guest room for its mom, while the other alien doesn’t want this, so it asks for a one-bedroom apartment. The joke about the mom implies that the aliens are a married couple.
I liked the idea and atmosphere of this commercial. I’m a big fan of “The X-Files,” and the visual component of the commercial captured that mysterious atmosphere well. I think it would appeal to audiences who enjoy science fiction themes.
Two Pro’s – something it did well:
- Atmosphere, script, the concept;
- Special effects.
Two Con’s – Something they could have done better:
- In my opinion, at the end of the commercial, the scene where Jeff Goldblum says, “Apartments.com – the place to find a place,” looks rather cheap compared to the main advertisement. It cheapens the overall impression.
- Some scenes differ in color and contrast, which also detracts from the viewing experience.
Volkswagen “An American Love Story”
This commercial showcases the evolution of Volkswagen cars, starting from 1949 when the first car of this brand was imported into the United States, and ending with the present day. The commercial features a wide variety of scenes and shots with different atmospheres, color schemes, and fashion styles in which the actors are dressed. The commercial effectively conveyed the atmosphere of the times – the 50s, 60s, 70s, 80s, and 90s.
I liked this commercial for its wide variety of scenes and colors. The music also perfectly complements the idea of the commercial. I also really liked that the first half of the scenes was shot with a film effect. I think this commercial will appeal to people who love film, vintage fashion, and of course, Volkswagen cars!
Two Pro’s – something it did well:
- Visually appealing vintage atmosphere;
- Musical choice;
Two Con’s – Something they could have done better:
- I didn’t like the insertion of a scene from “The Simpsons” at the end of the commercial. In my opinion, this scene didn’t fit into the video sequence and was quite distracting.
- The beginning of the commercial looked visually stronger than the end.