Month: March 2023

This week we were visited by Brooke Montgomery, director/creative director at Cut. Cut is a youtube channel that produces videos that are meant to be thought-provoking, promote an open mind, and to pique an audience’s interest by showcasing sincere, genuine reactions to their prompts. For our blog assignment we were asked to watch 5 Cut videos then create an idea based of them that could be recreated at SCCA. My idea for a video would be “Best and Worst things about the SCCA” based on the “Keep it 100” formula. The “Keep it 100” videos ask a simple open ended question and allow for a number of participants to answer in any way they see fit. I think this would be interesting for the SCCA demographic because it is something we could all relate to. The types of people I imagine that would participate in this are an equal mix of visual media and graphic design students, allowing for insight to the other classes. I think a good number of people for this would be anywhere from 15-20 students from each class. This would ensure a wide array of perspectives and opinions.

The metaverse is unnecessary and purely a cash grab. Last week we heard from Micheal Peirce who seemed very passionate about the metaverse, and so, for our blog assignment this week we were asked to try it out ourselves. I attended the Taco Bell wedding. The metaverse seems like an over engineered Club Penguin or similar in browser game for kids. I think the only thing that differentiates it is over paid tech bros can link jpegs of monkeys they paid thousands of dollars for to their accounts. Nothing I saw in the time I spent in the metaverse did not revolve around money or advertising for a Crunch Wrap Supreme at Taco Bell. I just don’t get the point I guess, it seems like this concept has existed well before NFTs and the metaverse the only difference being that the individuals who use it can show off their wealth. I don’t see much of a future for this if it solely exists to advertise other products. I don’t see a future for this as an entertainment tool because their are countless other forms of entertainment that allow players to interact in a virtual world, not only that but they have actual content and things to do besides be marketed to.