For this assignment to make a mood board for a new Stanley dog bowl, I decided to look at the imagery of the brand, especially some of the older imagery that shows the history of the brand. I chose this route because I feel that the customer for this product is probably someone who camps or hikes a lot and likes to do things outdoors with their dog. This customer is probably a Millennial or Gen X, and probably shops at REI. I focused on photography and colors that reference the history and PNW roots of the brand, and that tie in to the outdoorsy aesthetic that the target demographic would like.
