Super Bowl 2024 Ads
- Can’t B Broken (Verizon + Beyonce)
- In E.L.F. We Trust (E.L.F. Cosmetics)
- Jelly Roll Forgets (Uber Eats)
- Sir Patrick Stewart Throws a Hail Arnold (Paramount+)
- The “DunKings” (Duncan Donuts)
Can’t B Broken
“Okay, they ready, drop the new music”.
In this Super Bowl ad, Beyonce is trying to do anything she can to break Verizon’s internet service, by doing something so crazy, new, innovative, or unexpected. In the end, she is pictured in a rocket headed to space to be the first woman to drop new music from space. Not only was this a nod to her level of fame and influence she has on the world, but was also a way to advertise the actual release of a couple of new singles that she dropped shortly after this commercial aired.
Pros:
- Lots of variety in the scenes, imagery, references, costume and set design. Fast paced movement between settings keeps up engagement.
- Maintaining just enough consistency by keeping Beyonce and the “nameless Verizon store worker” the central focus of each shot.
Cons:
- Sometimes scenes move so quickly it’s hard to track what is going on and really understand each of the references made.
- A little bit overwhelming to watch – but maybe that is a purposeful choice?
The DunKings
In this commercial, Ben Affleck and Jennifer Lopez create a hilarious, silly situation in what otherwise would be a very normal day at work for Jennifer. Jennifer sits in her recording studio along with the producers and techs preparing to record or listening back to the music they are working on. Meanwhile, Ben and his crew of other extremely famous men like Matt Damon, Tom Brady and more, crash her recording session posing as the musical group the “DunKings” in hopes to record themselves in her album. The “DunKings” wear full-body Dunkin’ Donuts themed outfits, all have short hair and sneakers. Jennifer knows exactly what stunt they are trying to pull as they break into the studio to perform their short act.
Pros:
- Cast is made up of a bunch of recognizable, very famous actors
- Turns an ordinary situation into something comical
Cons:
- Also moves incredibly fast from shot to shot, not giving enough time for your brain to track what’s going on.
- Could have integrated the color scheme and branding more into the whole story, setting, props…etc.