The Unicorn Truck
I chose to create a mobile cocktail truck for the famous carnival themed Seattle restaurant and gay bar, The Unicorn. The Unicorn’s theme, color scheme, and typography are well defined and already iconic. The striped pattern motif can be seen on the walls of the bar with their playful wallpaper. The color scheme also comes straight from the walls of the restaurant. In their logo they use an early 1900’s slab style western decorative font. I found a very similar one to work with for the title on each side and the filled in version on the front. I wanted to make it clear that this is not a food truck, but a cocktail truck, so the drink icons are a main feature on each side. The Unicorn is playful, fun, free, with a vintage twist, so this was the goal of the art direction for this truck.
For this project I worked in Illustrator. I first image traced the image of the truck provided, then use the paint bucket tool to fill in live areas with either patterns or colors that I had saved to my swatches panel. I was able to download the Unicorn’s logo straight form their website as a PNG, so it was easy to size and place wherever I needed to put it.