JAWNY is an American indie/alternative pop band, most known for their 2019 single “Honeypie“. Jacob Lee-Nicholas Sullenger, lead singer, songwriter, and producer is signed with Interscope Records.
To design a poster advertising a show at this year’s Capitol Hill Block Party, I started with research. I began with listening to a sampling of his music. Though his style has evolved somewhat over the years, consistencies I found were the use of mainly three instruments: drums, bass, and guitar. This is a common setup in the indie pop genre. Melody and vocal arrangements were key. I also noticed a nod to the early pop/rock bands of the 1950’s. I knew that adding vintage style text would be a key element in my poster design. For color scheme I found inspiration from his website, where predominant colors were fairly close to primary and somewhat muted. I scrolled through his Instagram, watched a few music videos, and looked at his Tour Memories page on his website for more ideas.
As I looked through a variety of his images posted adverting the project, I saw many different versions of self portraits utilizing photography. This finalized the decision to use a combination of photography and text in the composition. Looking through JAWNY’s discography, I saw a number of images that utilize hand drawn icons, symbols, and text. This communicates a playful attitude. Adding a layer of detail that would be hand drawn felt consistent with his brand.
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