Ads Watched:

Kate Mckinnon Mayo Cat Ad

Pickle Babies E-trading ad 

LL Cool J Chill Train Ad

https://www.cnbc.com/2024/02/11/super-bowl-ads-2024-live-updates.html

Addison Rae Nerds Gummy Clusters

ELF beauty + Judge Judy Ad

Critiquing:

Kate Mckinnon Mayo Ad: 

This ad starts with Kate Mckinnon trying to make something with the leftover ingredients in her fridge. Her cat has a meow that sounds like it’s saying “mayo” and it inspires her to create a full meal with the leftover ingredients. The mayo cat ends up becoming world famous and dates Pete Davidson for a moment.  I really enjoyed this ad and thought that it was clever and appropriate for a wide range of audiences. It had humor that both older and younger generations would understand and did not come off as super forced or obnoxious. 

Pros:

1. It was a funny story with a cute cat.

2. It held my attention the whole time and didn’t annoy me (rare for advertisements.) 

Cons:

1. Kate Mckinnon eating mayo from the jar with a spoon. Visceral. 

2. Pete Davidson, this is a personal thing but he annoys me.

Addison Rae Nerds Gummy clusters: 

This advertisement features a giant animated gummy running to a stage while singing and dancing. The giant gummy sits on a chair on the stage then pulls a lever and a bunch of nerd candies falls on it, creating the nerds gummy cluster. After this scene it cuts to Addison Rae on her couch popping a real nerds gummy cluster into her mouth. I believe this ad is targeted towards a younger audience that would recognize Addison Rae from TikTok. 

Pros: 

1. It was effective and made me crave nerds gummy clusters

2. The ad was fun and quick and to the point, they also made the giant nerd look very cute.

Cons: 

1. I don’t have nerds gummy clusters and I want them now.  

2. I think the advertisement is a reference to a movie that was made in the 80s and people that are watching this for Addison Rae will not understand that reference. 

Bonus:  The Mountain Dew Puppy Monkey Baby super bowl ad will haunt me forever. I would call this good/effective advertising because it is still seared in my brain and will never leave me. (It’s a man-made horror beyond my comprehension.)