For this assignment, I chose one of my favorite restaurants in Fremont: Kin Len. Kin Len immediately popped into my head because they have strong branding, and I could easily envision what one of their food trucks could look like.
I started my creative process by looking through their website and saving images and elements that I thought would look good on the bus. I got the idea to make little prawns drinking lychee martinis, which is one of my favorite Kin Len cocktails.
At first, I wanted the whole side of the food truck to have the cocktail prawn and a disco ball, but after trying out a couple of different versions of that, I was not happy with how it looked. There is a painting in their restaurant with the two symmetrical tigers, and this inspired me to put the disco ball in between them and then make a fun graphic out of this.
I still really loved the prawns, so I decided to put them in each window on the driver’s seat so it would look like they’re operating the food truck. Inside the Kin Len restaurant, there are a ton of colorful banner flags hanging everywhere, so I wanted to put these on my food truck design also, along with some images of food and drink that are served on their menu on the side of the truck.
Another final idea I had was making the wheels look like tom yum soup in hot pots because they kind of reminded me of wheels. I had a lot of fun working on this assignment, but it also made me very hungry and craving Kin Len Thai food.
