May 2023 – Jacob Monderen

As part of the campaign launch for the Petcube Bites 2, a revolutionary pet camera and treat dispenser, I have created a mood board to capture the essence and visual direction of the campaign. The Petcube Bites 2 is a sleek and modern device that allows pet owners to interact with their furry companions remotely. It’s not just a product, but a bridge between humans and pets, enhancing the bond and bringing joy to both sides. Let’s dive into the choices of colors, textures, and tone that I have incorporated in this mood board.

Color Palette:
For this campaign, I have chosen a vibrant and energetic color palette. The primary colors include shades of teal and purple, symbolizing playfulness, excitement, and innovation. These colors evoke a sense of happiness and showcase the modern and dynamic nature of the product. The secondary colors, such as soft pastel pinks and blues, provide a touch of warmth and comfort, highlighting the nurturing aspect of the Petcube Bites 2.

Textures:
To enhance the tactile experience and add depth to the visuals, I have included a variety of textures in the mood board. A combination of sleek metallic finishes represents the modernity and high-quality craftsmanship of the Petcube Bites 2. Soft, fluffy textures, like faux fur and plush blankets, symbolize comfort and coziness, reminding pet owners of the joyous moments they share with their pets.

Tone:
The overall tone of the mood board is upbeat, lively, and heartwarming. I have chosen images that capture pets and their owners in moments of pure delight, showcasing the bond and happiness they experience together. The tone aims to resonate with pet owners who want to provide the best care and attention to their beloved companions even when they are away.

As we enter the final stretch of our first year of design school, having these kinds of discussions seem more and more critical. As someone who has worked in most of the types of working environments we went over during the guest speaker session, I feel like I have a general idea of what kind of working setup might work best for my personality and goals. Having not worked as a graphic designer in the field, however, presents perhaps a few wrinkles in knowing exactly what type of environment I might actually best flourish in. Considering this lack of experience, my natural gut tells me I might like best to work in a situation that is perhaps a cross or hybrid between working freelance and obtaining an agent that can work on my behalf in finding and sourcing gig work.

Below is a rundown of the nature of each type of work situation, as well as a breakdown of the advantages and disadvantages of each.

Freelance

Freelance work involves working independently on a project-by-project basis. As a freelance graphic designer, you have the flexibility to choose your clients and projects.

Advantages:

Flexibility: You have control over your schedule and can work on projects that interest you.
Independence: You are your own boss and can make decisions about your business.
Variety: Freelancing allows you to work on a diverse range of projects and gain experience in different industries.

Disadvantages:

Uncertain income: Freelance work can be inconsistent, with fluctuating income levels.
Responsibility: As a freelancer, you are responsible for finding clients, managing projects, and handling administrative tasks.
Workload: Balancing multiple projects and clients simultaneously can be challenging.

Part-time

Part-time work involves working for fewer hours compared to a standard full-time position. It offers flexibility while still having some stability.

Advantages:

Flexibility: Part-time work allows you to have a better work-life balance and pursue other interests.
Reduced commitment: You have the opportunity to gain work experience without the full-time commitment.
Learning opportunities: Part-time positions can provide valuable learning experiences and exposure to the industry.

Disadvantages:

Limited benefits: Part-time positions may not offer the same benefits as full-time roles, such as healthcare or retirement plans.
Reduced income: Part-time positions often offer lower wages compared to full-time positions.
Limited career growth: Advancement opportunities may be limited in part-time roles.

Contract/Agency

Contract or agency work involves working for a specific period or on a project basis for a company or agency. You work as a contractor or through an agency that handles client projects.

Advantages:

Variety: Contract work exposes you to different clients and industries, allowing you to expand your portfolio.
Networking: Working with agencies or multiple clients can help you build a strong professional network.
Potential for higher income: Contract work may offer higher rates compared to permanent positions.

Disadvantages:

Lack of stability: Contract work is often temporary, which means you may have gaps between projects.
Limited benefits: Contractors may not receive the same benefits as full-time employees.
Less control: As a contractor, you may have less say in the decision-making process compared to full-time employees.

Full-time

Full-time work involves being employed by a company on a permanent basis, typically working a standard 40-hour week.

Advantages:

Stability: Full-time employment provides a consistent income and job security.
Benefits: Full-time positions often come with benefits such as healthcare, retirement plans, and paid time off.
Professional growth: Full-time positions often offer opportunities for career advancement and professional development.

Disadvantages:

Less flexibility: Full-time work may have a fixed schedule and limited flexibility compared to freelance or part-time work.
Limited creative freedom: Working within the constraints of a company’s design guidelines may restrict your creativity.
Office politics: Full-time positions often come with office dynamics and politics that can affect job satisfaction.