adjective
*having or displaying a large amount of gusto
drink it! or dont i guess
Steve Hansen’s presentation was perhaps the most engaging to date, and for good reason. The depth of knowledge and passion which fuels his distinct visual style is both inspiring and intimidating. As someone who- perhaps naively- shirks from the idea of creating work for commercial advertising; learning about the seemingly endless applications of such work and seeing firsthand the amount of creativity it truly affords was super interesting.
For my attempt at the assignment I decided to go with something fairly simple and close to home for myself, this of course being the ubiquitous coffee bean. Apart from the subject I wasn’t immediately sure the direction I wanted to go. I’m not a barista and the prospect of manifesting a hot latte (which reads as slightly more appetizing to me than merely a pile of roasted coffee beans), within the confines of the studio seemed like a logistical hurdle I don’t have the brain power for. So I went with something familiar to me, and decided to feature my preferred method of brewing joe at home: the Chemex. This choice- and still attempting to resist the unyielding fist of capitalism- had me leaning towards going with more of a lifestyle feel, as evidenced by the lack of product labels. However I did end up composing it in a way which did leave a nice space for print. So like Chemex maybe hit me up.
Overall I had a pretty good time with this assignment. Being able to just zone out to some music in the empty studio and tinker with my setup turned out to be pretty soothing. I did run into some troubles along the way however; namely using strobes for the first time and dealing with some tricky reflections on the glass, but the practice it granted me with post production and manipulating lighting elements was invaluable and fun.
*not really