Month: May 2023

The idea behind my campaign is pets caught in the act. The idea is to find images of pets in the act of doing something naughty or weird or funny to highlight what animals get up to when they think no one else is around. For colors I wanted something that would invoke the feeling of being caught “red-handed” or doing something nefarious, so I went with shades of red which would lean more towards the darker side. Then to contrast I went with a split complementary color scheme, a very light yellow-green and green-yellow, c0lores that should show up against a dark red background or image shown in night vision. I wanted fonts that would again invoke the act of catching someone in the middle of doing something they aren’t supposed to be doing, so I chose bold and condensed fonts, primarily sans serif, though I decided to throw in an small caps serifed font as an alternate option. For body copy I decided on two fonts, serifed and sans serifed options that should pair well with whatever headline font is used.

When I graduate from school I hope to be able to find a job without having to resort to of an agency or contract work. That being said here are some of the pros and cons I was able to come up with after our guest speakers from last week and some online research.

Pros:

1. There is a variety of work: it might provide opportunities to work on a range of projects for different clients and in different fields that I might not have found or pursued on my own. I could see this being advantageous in that I wouldn’t be suck on one project for an extended period of time.
2. Flexibility: contract working freelance might allow for a more flexible schedule, giving me the freedom to choose my own hours and more opportunities to work remotely.
3. Networking: Working with multiple clients could help to build a more diverse portfolio, gain experience, and expand my network of people I like to work with and who might provide more work in the future.
4. Higher earning potential: working freelance might let me choose my higher hourly rates or project fees, possibly earning me more than I might with a salaried position.

Cons:

1. Inconsistency: working freelance can be unpredictable, and may lead to periods where I’m not earning income between projects.
2. Lack of stability: Freelance work can be less secure than a salaried position, and I might have to deal with irregular workloads and uncertainty about future projects. Sometimes too much, sometimes too little.
3. Administrative tasks: I would have to handle my own administrative tasks such as billing, accounting, and/or legal matters, not to mention dealing with the hassle of self employed taxes, which can be time-consuming and distracting.
4. Limited benefits: working for myself or for an agency might not provide me with benefits like health insurance or retirement plans, which can be a disadvantage for some designers.

In conclusion, contract/agency work could be a good option for someone who enjoys variety, flexibility, and the potential for higher earnings. However, it also comes with some risks and challenges that designers should be aware of before pursuing this career path.