The idea behind my campaign is pets caught in the act. The idea is to find images of pets in the act of doing something naughty or weird or funny to highlight what animals get up to when they think no one else is around. For colors I wanted something that would invoke the feeling of being caught “red-handed” or doing something nefarious, so I went with shades of red which would lean more towards the darker side. Then to contrast I went with a split complementary color scheme, a very light yellow-green and green-yellow, c0lores that should show up against a dark red background or image shown in night vision. I wanted fonts that would again invoke the act of catching someone in the middle of doing something they aren’t supposed to be doing, so I chose bold and condensed fonts, primarily sans serif, though I decided to throw in an small caps serifed font as an alternate option. For body copy I decided on two fonts, serifed and sans serifed options that should pair well with whatever headline font is used.