Ads watched:
- Thank you France – Etsy
- An American Love Story – VW
- That T-Mobile Home Internet Feeling – T-Mobile
- The DunKings – Dunkin
- Worth Remembering – UberEats
Reviews:
“An American Love Story,” the Volkswagen USA 2024 Super Bowl ad, captures this football audience with its heartfelt narrative and nostalgic visuals. Set against the backdrop of an American landscapes, the ad follows the journey of a family through generations, showcasing their love for Volkswagen vehicles. From a classic Beetle to the latest electric models, each car represents cherished memories and milestones in the family’s life. The ad’s basic message revolves around the idea of Volkswagen being more than just a car brand—it’s a part of the American experience, a symbol of family bonds, adventure, and innovation. Through the ad’s emotional storytelling, Volkswagen aims to evoke a sense of nostalgia and connection among viewers, emphasizing the brand’s longstanding presence in American culture.
Since this is a Super Bowl ad, I feel it’s intended for a wide audience, appealing to both existing Volkswagen enthusiasts and those who may not yet own a Volkswagen but resonate with their values.
Pros:
- Emotional resonance: The ad effectively taps into viewers’ emotions by showcasing a heartfelt story of family connections and nostalgia. By evoking emotions such as love, joy, and sentimentality, the ad creates a memorable and engaging experience for the audience, fostering a positive association with the Volkswagen brand.
- Brand positioning: “An American Love Story” reinforces Volkswagen’s image as a brand rooted in American culture and tradition. Through its portrayal of iconic American landscapes and the enduring legacy of Volkswagen vehicles, the ad strengthens the brand’s identity and distinguishes it from competitors, positioning Volkswagen as a trusted and integral part of American life.
Cons:
- Lack of diversity: The ad predominantly features a single, mostly white, family’s journey, potentially excluding audiences who may not relate to the specific experiences depicted. By focusing solely on one demographic or family structure, the ad may fail to resonate with a more diverse range of viewers, limiting its appeal and inclusivity.
- Limited product focus: While the ad effectively communicates Volkswagen’s heritage and emotional appeal, it feels rather broad and lacks emphasis on the unique features and benefits of the brand’s latest vehicles. Without highlighting specific innovations or technology advancements, the ad may miss an opportunity to drive interest and consideration among consumers who prioritize performance or functionality in their automotive choices. But they made this choice likely because they were trying to appeal to the widest audience possible, since this is the Super Bowl, after all.
“Thank you France,” the Etsy 2024 Super Bowl ad, delivers a heartfelt tribute to the artisans and creators of France while celebrating the spirit of craftsmanship and creativity. The ad showcases a diverse array of handmade products sourced from Etsy sellers across France. From artisanal jewelry to handcrafted home decor, each item reflects the passion and skill of its maker, embodying the essence of French artisanship.
The ad’s basic message revolves around gratitude and appreciation for the rich cultural heritage of France and the artisans who contribute to it. By highlighting the unique stories and craftsmanship behind each product, Etsy aims to honor the creative community while also inspiring viewers to support independent artisans and shop local.
Intended for a wide audience, the ad appeals to consumers who value authenticity, craftsmanship, and sustainability. It targets individuals who appreciate unique and personalized goods and are likely to be interested in supporting small businesses and artisans. Additionally, the ad may resonate with viewers who have an affinity for French culture or aspire to incorporate elements of French style into their lives.
Pros:
- Celebration of craftsmanship: The ad effectively celebrates the artistry and skill of French artisans, elevating their work and highlighting the value of handmade and artisanal products. By showcasing the diversity and quality of handmade goods available on Etsy, the ad reinforces the platform’s commitment to supporting independent creators and promoting sustainable consumer choices.
- Emotional appeal: “Thank you France” evokes a sense of nostalgia and appreciation for French culture, drawing viewers in with its charming visuals and heartfelt storytelling. The ad’s emotional resonance can foster a positive connection with viewers, inspiring them to engage with the Etsy platform and consider supporting independent artisans in their own communities.
Cons:
- Limited focus on Etsy: While the ad effectively celebrates the craftsmanship of French artisans, it may not clearly communicate Etsy’s role as a marketplace for handmade and vintage goods. Without emphasizing the platform’s unique value proposition or highlighting the convenience of shopping on Etsy, the ad may fail to drive viewers to engage with the Etsy website or app following the commercial.
- Lack of diversity in representation: The ad predominantly features scenes and products associated with traditional French culture, potentially excluding audiences who may not identify with or have an interest in French-inspired aesthetics. By focusing narrowly on one cultural perspective, the ad may miss an opportunity to appeal to a more diverse range of viewers and showcase the global diversity of artisans and creators on Etsy.