As a student diving into the world of branding and design, dissecting the visual feast that is Westman’s mobile eatery becomes an exciting exploration into the art of capturing a brand’s essence.
First impressions matter, so I’ve gone with a sleek exterior dressed in navy blue, porcelain blue, and light peach hues. These carefully chosen colors aren’t just arbitrary; they reflect the brand’s personality — vibrant, welcoming, and as comforting as a warm bagel on a chilly morning in Seattle.
On both sides of the truck, a playful pattern unfolds, showcasing Westman’s iconic logo alongside delightful illustrations of bagels, aromatic cups of coffee, and an assortment of baked treats. It’s like a visual menu that tantalizes the senses, inviting customers to embark on a culinary journey through the streets of Seattle.
As a student learning about branding, I wanted elements of the Westman’s truck design to speak to the brand’s identity. From the placement of the logo to the carefully curated color palette, every decision is intentional, aimed at creating a cohesive and memorable brand experience.
In essence, this design is meant to show the thought process behind every creative decision. It’s a reminder that great design isn’t just about aesthetics; it’s about telling a compelling story and forging a connection with your audience.