spring 2024
This is the new Stanley 32oz. Olympic Pupper Bowl. Our target demographic for this bowl will be 30-something upwardly-mobile hipsters who say things like “I just thought the universe was telling me to like go for it so I finally just signed up for hot yoga already.” Needless to say, they have some cash on hand. That’s why our bowl is $140.00. Because it’s elevated. The Olympic Pupper Bowl celebrates the beauty and grandeur of Washington’s Olympic National Park, on whose popular day-hikes can be found many puppers indeed. The Olympic Pupper Dog Bowl is super lightweight, so you can easily carry it out on the trails (or in your Range Rover). The marketing for this piece of equipment will include a kind of irreverent irony, and we’re aiming more for the “glamping” crowd than the hard-core campers.
Here is the mood board I designed for this product’s marketing. I chose some bold, vibrant colors that still looked outdoorsey. And the typography is the same as the body copy from Stanley’s website.
