Fair warning, this blog post is very sassy. But I enjoyed writing it.
So, I dislike the super bowl and everything it stands for. This includes the ads. The commercials this year were especially insane and surreal. I chose the ones that exemplified this the most. This assignment reminded me why I will never do any commercial or corporate work. I would rather be broke and dead.
Anyway!
I watched
Drumstick
Doordash
Microsoft Copilot
StateFarm
Popeyes
I’m choosing to tackle Popeyes and Drumsticks because they both disturbed me deeply.
Popeyes
So Ken Jeong is unfrozen (Why was he frozen?) Popeyes is somehow shoe horned into it. Then we go into a montage of the most random assortment of clips to the sound of the song Turn Down for What.
PROS
Ken Jeong is in community. I like community so that’s a pro I guess. That’s why they hire these people.
It’s fast paced, gets to the point quickly.
CONS
It… well it makes zero sense. I’m left with questions, however the questions are not interesting enough for me to remember this commercial.
It hardly shows the actual product in a satisfying light. It also implies drones can give me popeyes. I do not think this is true.
Drumsticks
So Eric Andre is on a plane, somebody asks for a doctor… a doll then raises his hand? Then he gives Eric Andre a drumstick from his suitcase of them and everybody is happy. Eric Andre doesn’t seem like anything is wrong with him. Why did he need a doctor? Why is this doll alive? Everybody on the plane is then ignoring this man in distress and eats the drumsticks.
PROS
Ice Cream is an easy sell.
Eric Andre. I already know him and know him to be funny.
CONS
So… my assumption from this commercial is that this doll is some sort of cosmic being, he brainwashes these people on the plane with some sort of aura. The people then become a collective hivemind of this cosmic god. And I think Eric Andre is unaffected. This is a con because it makes me fear Drumsticks more so then wants them. This commercial is extremely disturbing even if you disregard my Cosmic Being theory.
The editing is jarring and I never get a good look at the product because it keeps cutting back to the creepy doll.