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“…Plans are useless, but planning is indispensable”

This week we had Abdul Kassamali come and talk to us about his media production team. It was really interesting seeing how he went from a completely different career field, to entering another with little to no experience. That being said, his work is super clean and professional which only goes to say that if you are willing to put in the work, you can achieve anything.

Abdul talked a lot about how flexible you need to be when filming. Although you can plan everything down to each minute, there will always be some unexpected variable to overcome. An example he gave was when shooting for a REI promotion. The team planned extensively but had no idea what was to come. From lost luggage to the cast getting Covid, they had a myriad of issues to overcome.

His presentation was reminiscent of a similar experience I had here while in the Creative Academy. Funny enough, I also ran into issues when trying to film a video for a project. 

The project was supposed to be a 15 minute video detailing the history of Ukiyo-e and its implications to western art and graphic design. The first three weeks were spent researching the subject. We wanted to be as thorough as possible just to make sure when we go to film, we would not have any hiccups.

The last week we spent filming and editing. We decided to film at the Seattle Art Museum. We had seen online that they had many Ukiyo-e prints and it would perfectly fit the theme of the project. We decided to get there right as they opened just to be sure to not run into crowds. 

The first issue we ran into was the fact no Ukiyo-e prints were on display. After talking to one of the museum members, we found out that they were all at the Seattle Asian Art Museum. This was a big let down and fumble. Luckily though we all had experience with Adobe Aftereffects so we could go in and add whatever image we chose in post production.

The second issue we ran into was how busy it turned out to be, even in the morning. The crowds were not so much the issue but more so the audio quality of people talking. To Overcome this I used a trick I learned from Tik-Tok where an interviewer uses their iPhone as a microphone while another records. 

Overall, the project went really well. I am happy with how it turned out and I learned a valuable lesson on how to be flexible with my projects.

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