In our AR module for New Media, were were tasked with creating an animated poster using the EyeJack app. I was familiar with AR/VR through video games ( E.G Oculus Rift ) but I never paid mind to the uses for XR outside of that realm. Once being acquainted with the technology in class, I was excited to see what idea’s I could implement.
My initial design was recycling an animation I made in after effects pictured below.
After adjusting it to fit the dimensions for the project I felt although this could be seen as a cop out, so I scrapped the idea hoping for a better inspiration.
After binging 5 Harry Potter movies back to back, I came across the Daily Prophet newspaper that is heavily featured in the series. This was a eureka moment because the ideas are so similar to one another, on being magic and the other being ” movie magic” of course. The inspiration is pictured below.
I started off by creating the poster in Adobe Illustrator, that way when I import it into After Effects, I can control certain layers specifically. It was a good exercise in creating things in Illustrator and having something to reference helped the process. The poster I created is shown below.
Once completed, I came up with ways to make the poster come alive. To do this I created, blinking exclusive sections, scrolling breaking news text, and a reveal to the articles as if appearing on the paper.
Finally I found a GIF I thought would add to the experience. I took it into Photoshop to edit the GIF slightly, such as adding grain and adjusting it to grayscale. Taking the first frame of the GIF, I exported it as an image to put for the poster. Here is the final result of the poster:
Overall, I am very happy with the result as Harry Potter is a deep part of my childhood and a fun way to play with all the skills I have learned in the last few weeks.